Create & maintain E-campaign plan in all Online Consumer engagement Touchpoints (Livestream, Video) that goes along with Brand Strategy and Thematic Mega Campaign Concept.
Conduct Merchandising brief to deliver disruptive Merchandising Creatives that go in line with Brand Strategy and Regional Strategy.
Assist in managing support system integrations on product properties, included but not limited to: Shopee, Lazada, Tiktokshop Seller Center & other internal L'Oral systems
Own Online Mega Campaigns in terms of
Collecting competitor's analysis for benchmarking purpose
Brainstorming for Thematic Campaign Ideas
Work with internal stakeholders (Brand team, Merchandising, Media, Commercial) to deliver E-campaign plan & Channel activities
Conduct Campaign Post-Mortem Analysis to measure campaign effectiveness in terms of Ecommerce KPIs, Product Performance & provide insights for campaign optimization.
Professional & Technical Competencies
Be Entrepreneur & Collaborative
Strong Organizational skills (in terms of tasks prioritization, deadline management)
Strong analytical skill and data-driven mindset.
Digital savvy
Experience on digital media, ecommerce, rising channel of online
