Brand & Content Manager

Your job responsibilities:

We are looking for a Content strategist who is in charge of planning, designing, creating, editing, and publishing content based on the company's business objectives and user's needs. This role involves defining the purpose, audience, tone, style, format, and channels of content, as well as measuring its performance and optimizing it for improvement. Content strategy also aligns content with the brand identity, business objectives, and user needs of KiotViet.

What you will do:

- Lead the brand & content teams, creative teams, and writers to implement the content strategy on website, social media and public media. Developing and implementing brand strategies.

- Performing exhaustive research to gain in-depth knowledge of company products, customer personas and analysis on customer thoughts and trends.

- Creating innovative content appropriate for the brand's customer personas and planning

the editorial calendar and content proposition which includes content governance guidelines for tone, style, and voice of all content.

- You will oversee the development and execution of marketing campaigns across various channels, including social media, email, and advertising. You will work closely with creative teams to develop compelling content that effectively communicates the brand message.

- Analyzing and reporting on brand & content performance marketing strategy to evaluate whether it's working or not to ensure the content strategy meets business objectives.

Your skills and experience:

- Creative skills to adapt and create innovative content on online platforms, engage target audience and convey brand message intelligently.

- You must be able to effectively communicate the company's brand message to internal and external stakeholders.

- Change management skills to keep content moving with rapid changes in social media platforms and target audience.

- Experience in/understanding of building effective social media channels such as Facebook, TikTok

- Strong data analysis skills with the ability to use business intelligence to plan actions.

- Ability to research and understand management software and SaaS industry.

Preferred Qualifications:

- Experience working in the technology, entertainment industry

- Proficient in English.

The benefits and perks:

- Competitive salary and wages (willing to negotiate)

- Compensation, pay raise approval at least 1 times per year, performance bonus (up to 2-month salary) Social Health Insurance paid fully. Healthcare: Annual health check-up, Premium Health Insurance ( from level 3-3 according to the company's regulations)

- Join free club activities such as: yoga, books, music,..

- Advantageous and yield benefits, benefits for employee's relatives

- Unlimited chance of being promoted based on employee's performance