Brand Manager (1600USD, FMCG)

Responsibilities

• Develop long-term, medium-term, and short-term Brand Marketing strategies in line with the company's direction.
• Create periodic action plans for the department in alignment with the company's overall plan.
• Build/update product documentation for new products.
• Develop training materials for the Sales team about products.
• Set strategic direction for each new product before launching.
• Provide skill and product knowledge support to relevant departments, particularly the sales team.
• Assist with product concepts in resolving customer complaints.
• Ensure that all product information is effectively communicated to relevant departments from development to market launch.
• Analyze sales data and market data.
• Propose new product/renewal projects that align with market trends, consumer demand, and the company's strategy.
• Participate in developing content for the design of new or renewed products.
• Conduct product knowledge training for the sales team.

Qualifications

• Bachelor's degree or equivalent in Marketing
• 3 years of experience in the position of Brand Marketing Manager in the Cosmetics, Homecare, or FMCG sectors.