Company Overview:
At Hoang An Nhien, we are on a mission to lead a great lifestyle in Southeast Asia. As a leader in the nightlife industry in Vietnam with over 4,000 people, we are well on our way to achieving our vision of becoming the leading lifestyle company in the region. Hoang An Nhien is developing into an ecosystem including nightlife, F&B, retail, and fashion products, to provide the best services and bring great experiences to customers. We are looking for outstanding people with a strong growth mindset to join us on this exciting journey.
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth, reporting to Group Marketing Director. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Main Responsibilities:
Planning Marketing Strategy
- Implement a strategic integrated marketing communications plan following correlating budget.
- Manage & monitor communication channels to promote existing products and services.
- Develop advertising opportunities on ON and OFF channels.
Content Marketing
- Lead brand's content team.
- Managing digital marketing and social media activity across various platforms, including content and advertising tools.
- Analyze advertisement results comparing to KPI.
Brand Management & Awareness
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand.
- Keep current with marketing trends.
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings.
- Evaluate and prepare reports showing the results of marketing campaigns (for instance, ROI, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives.
Customer Engagement & Event
- Lead event team.
- Facilitate customer engagement and retention on-site through marketing channels to improve brand loyalty, expand outreach, visibility and value.
- Plan and execute monthly event plan for outlet.
- Support the Operations team in managing guest experience on-site during events.
- Respond to media or customer queries/complaints as well as host special events.
Requirements:
- Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 3 years of related experience in sales/ marketing/ service/ F&B industry, or equivalent combination of education and experience.
- Proven track record as managing brand.
- Has a genuine interest and knowledge of the food and beverage or entertainment industry.
- Strong network of connections is an asset.
- Self-motivated, creative flair, eye for detail and resourceful.
- Strong project management skills.
- Excellent communication skills. Able to think and write strategically and other design software skills.
- Youthful and energetic and people-minded individuals with a can-do attitude.
- Good technical knowledge of available standards, methods, tools and applications.
- The ability for creative ideas & treatments for online content in multichannel campaigns.
- Upper-intermediate level in English.
What we can offer you:
- Join one of Vietnam's largest and most prestigious companies in the lifestyle sector.
- Work with a young, dynamic, and creative team.
- Explore diverse career opportunities in nightlife, food and beverage, and luxury retail industries.
- Enjoy an attractive income and investment opportunities.
- Participate in annual team-building activities and a grand year-end event.
- 13th month salary guaranteed.
- Benefit from annual performance reviews.
Discover even more exciting perks and opportunities by joining us!
