Manage brand plans and consumer engagement activities to ensure that Brand objectives are achieved; specialized for Medicine clients.
Create the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with Brand strategies;
Analyze market research data in order to understand Brand issues and market opportunities;
Compile and prepare documents for Brand projects and brand performance are on time in full;
Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured;
Handle communication between Brand Marketing and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force;
Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational Brand plan;
Requirements
Bachelor Degree in Economics, Business Administration, Marketing or related field
Good at English communication
At least 3 years experience in Marketing field and 1 year at the same level, preferably in retail
Strong understanding and knowledge of Brand Strategies in Vietnam.
Experience in managing brand portfolio from big retail
Excellent in writing and communication skills (both Vietnamese and English)
Superior interpersonal and analytical skills.
Facebook and other social media platforms knowledge
