About Buymed
Buymed is a leading healthcare technology company revolutionizing the procurement and distribution of medical supplies. Our innovative platform connects medical institutions with suppliers, enhancing efficiency and ensuring timely access to essential resources. We are dedicated to fostering a culture of innovation, collaboration, and growth. Join us to make a significant impact in the healthcare industry.
Job description
Seasonal Campaign Design & Strategy:
- Develop and implement marketing campaigns tailored to seasonal events and trends, such as holidays, peak sales periods, and market opportunities.
- Align seasonal campaigns with overall business objectives, ensuring they resonate with customer interests and drive sales.
- Plan and schedule seasonal promotions, coordinating with relevant teams to ensure timely execution.
Campaign Execution & Cross-Functional Collaboration:
- Work closely with sellers and account teams to identify high-potential products and brands for campaigns, ensuring alignment with sales targets and business goals.
- Coordinate with design, content, and operations teams to develop engaging marketing materials, creatives, and messaging for the campaigns.
- Manage the implementation of campaigns across various channels (e.g., website, social media, email) to maximize exposure and drive traffic.
Campaign Tracking, Analysis & Reporting:
- Monitor the performance of all campaigns in real-time, tracking metrics like engagement, conversion rates, traffic, and sales.
- Analyze data to gain insights into campaign effectiveness and identify improvement opportunities for future campaigns.
- Prepare detailed reports on campaign results, successes, and areas for optimization, presenting findings to the Campaign Strategy Leader and relevant stakeholders.
Campaign Optimization & Testing:
- Conduct A/B testing on various campaign elements (e.g., offers, visuals, copy) to find the best-performing strategies and maximize results.
- Continuously analyze data and feedback to optimize ongoing campaigns, aiming for improved engagement and ROI.
- Experiment with new approaches and channels to enhance campaign performance and reach.
Category & Brand Targeting for Sales Growth:
- Collaborate with the sales and account teams to select key product categories and brands to promote for revenue growth and meet sales targets.
- Ensure all campaigns are designed to effectively target selected categories and brands, aiming to enhance visibility and customer engagement.
- Develop tailored campaigns to boost sales of chosen categories and achieve specific KPIs.
Qualifications & Skills
Educational Background: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience: At least 1 - 2 years of experience in campaign management, digital marketing, or a related role. Experience in e-commerce, healthcare, or retail marketing is a plus.
Technical Skills:
- Proficiency with marketing tools and platforms (e.g., Google Analytics, marketing automation tools, CRM software).
- Strong understanding of multi-channel marketing, including social media, email marketing, and content creation.
Soft Skills:
- Strong organizational and project management skills, able to manage multiple seasonal campaigns and initiatives simultaneously.
- Excellent communication and collaboration skills, with the ability to work closely with sellers, account teams, and cross-functional departments.
- Data-driven and analytical mindset for interpreting performance metrics and making strategic campaign decisions.
Creative & Strategic Approach: Ability to think creatively in designing campaigns and develop strategic plans for seasonal promotions and category/brand growth.
Additional Information
Work Environment: Buymed is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary and Benefits:
- Salary Negotiation: Opportunities for salary discussions and adjustments based on performance and market conditions.
- Annual Performance and Salary Review: Regular evaluations to discuss performance and adjust compensation as needed.
- Social Insurance: Comprehensive social insurance coverage based on full salary.
- PVI Insurance: Coverage through PVI Insurance for added security and peace of mind.
- Medical Checkup: Regular health checkups to ensure your well-being.
- Annual Leave: 15 days of paid annual leave to support work-life balance.
- Parking Allowance: Financial support for parking expenses.
