The private capital market hosts $14 trillion of investment that funds massive innovation around the world; yet much of it still operates on manual processes and fragmented legacy systems. Think of the New York City subway system running on analog machines!
Anduin's mission is to revolutionize investing in the alts and empower LP-GP relationships by building better workflows, data processes, and technology integrations. Our award-winning products, Fund Subscription, Data Room, and Investor Access, have raised almost $102 billion in capital across 40,000+ investors for venture capital, private equity, and hedge funds. In 2023, nearly 5% of all global capital raised was through Anduin, and we're just getting started!
Since our founding in 2014, we've brought together deep private market expertise with leading technologists. Our world-class team has grown to over 140+ talented individuals across Asia, Canada, Europe, and the US all focused on transforming private market transactions.
Job Description
We're seeking a results-driven Marketing Specialist to launch and drive awareness for our B2B SaaS products. This role will create, execute, and optimize multi-channel campaigns focused on top-of-funnel growth and lead generation.
The ideal candidate is skilled in campaign strategy & digital marketing and passionate about crafting compelling brand narratives in the B2B SaaS space.
As part of the product marketing team, this role will work closely with product, go-to-market, and content teams to align marketing work with the overall business objectives.
Job Responsibilities
- Campaign Management: Create and execute multi-channel campaigns to build brand awareness, drive demand, and nurture leads through the sales funnel.
- Lead Generation: Develop, manage, and optimize lead generation efforts across digital channels (e.g., email, social, SEO, PPC, content syndication) to achieve qualified lead targets. Leverage marketing analytics to monitor performance and measure KPIs.
- Sales Enablement: Enhance lead handoff processes and ensure timely follow-up. Assist in developing sales training & other materials to improve lead-to-opportunity conversion.
- Growth Marketing: Identify and experiment with new channels, messages, and techniques to increase engagement and conversions based on data and insights.
Job Qualifications
- 3+ years of marketing experience in tech industry
- Experience with digital marketing channels, including social, email, SEO, and PPC
- Strong analytical and critical thinking skills with the ability to make data-driven decisions
- Excellent verbal and written communication skills
- A portfolio of previous marketing work or a writing sample is required
