Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.
Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd. since 2013.
At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.
Job Summary:
To support overall KPI of assigned channel to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development actvities
Job Responsibilities
Support to deliver Brands objectives and category development for assigned channel
Generate channel/ customer/shopper insights in related channel for assigned category.
Work with MKT/ CAT/ CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth
Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
Responsible for category development per sub channel: Pack/mix/Pricing & Promotion management and or portfolio initiatives
Tracking & monitoring the budget: D&A promotion, MKT fund, A&M, POSM production, TOT etc.
Customers JBP (Joint business plan)
Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
Work with Sales team to get feedbacks on plan and insights of market/ customers
Your Team
Skills And Experience
Bachelor graduation in relevant majors.
Strong knowledge of MT/OP channel
Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development including Revenue mangagement
Brand marketing, customer marketing or sales experience in an FMCG environment
Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.
Strategic thinking, strong analytical, problem solving skills
