Digital Account Manager

REDFERN DIGITAL DIGITAL ACCOUNT MANAGER

WHO ARE WE

We are a leading INDEPENDENT BRAND MANAGEMENT agency that develops, manages, and distributes brands across Southeast Asia.

RedFern Digital is responsible for the strategic direction, growth, and performance of some of the largest and most successful brands across a dynamic range of categories in the market, covering Research, Branding, Strategy, Social Media marketing, E-commerce & Technical Integration.

We dont help brands. WE MAKE THEM HAVE IMPACT. Having impact means beating the market and your competitors at everything you do. Our insights, experience and kick-ass team mean that your brand is not only in safe hands but is about to thrive.

To learn more about us, check out our website at www.redferndigital.cn

JOB DESCRIPTION

Location: Ho Chi Minh City

Type: Full-time

Experience: Manager Level

Reporting line: CEO

RedFern Digital is seeking seeking a highly motivated and talented Digital Account Manager to join our team. As a Digital Account Manager, you will be the key point of contact for our clients, responsible for building strong relationships and ensuring the successful execution of digital marketing campaigns. Your primary focus will be to understand our clients goals and develop strategic plans to meet and exceed their expectations.

If you love working in a fast-paced industry, we would like to speak with you!

RESPONSIBILITIES :

As a Digital Account Manager, you are accountable for the ongoing management and deliverables for clients across our brand portfolio to the highest quality.

1. Client Relationship Management:

Act as the main liaison between the agency and clients, fostering strong relationships based on trust and open communication.

Conduct regular meetings with clients to understand their marketing objectives, business needs, and challenges.

Provide proactive and strategic recommendations to clients on digital marketing initiatives, tailored to their specific industry and target audience.

2. Campaign Planning and Execution:

Collaborate with cross-functional teams, including creative, content, and technical experts, to develop comprehensive digital marketing strategies aligned with client goals.

Oversee the execution of digital marketing campaigns across various channels, including but not limited to social media, search engine marketing (SEM), display advertising, email marketing, and content marketing.

Monitor campaign performance, analyze data, and provide insightful reports to clients, highlighting key metrics and recommending optimizations to achieve better results.

3. Budget Management:

Manage clients marketing budgets effectively, ensuring optimal allocation of resources to deliver the best return on investment (ROI).

Track campaign expenses and work closely with the finance team to ensure timely billing and accurate invoicing.

4. Performance Analysis and Reporting:

Utilize various analytics tools to assess campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.

Prepare regular performance reports for clients, presenting actionable insights and progress against predefined KPIs.

5. Industry Awareness and Innovation:

Stay abreast of industry trends, best practices, and emerging technologies in digital marketing.

Continuously seek opportunities to innovate and enhance the agency's service offerings.

REQUIREMENTS:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Proven experience in digital marketing, account management, or related roles, preferably in an agency environment.

Strong understanding of various digital marketing channels, platforms, and tools.

Excellent communication, presentation, and negotiation skills.

Analytical mindset with the ability to interpret data and draw actionable conclusions.

Exceptional organizational skills with the ability to manage multiple clients and projects simultaneously.

Fluency in English and Vietnamese, both written and verbal.

Join our team and contribute to the success of our clients businesses through innovative digital marketing strategies. If you are a dynamic, results-driven professional with a passion for all things digital, we would love to hear from you.

To apply, please submit your updated resume and a cover letter detailing your relevant experience and why you believe you're the ideal candidate for this position to:

[Confidential Information]