Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
About The Role
- Define, develop, and execute with excellence Digital & Ecommerce Marketing programs and solutions in line with Global strategy, Performing Unit (PU) frameworks and Market MWB and Plans.
- Engage consumers and customers, build resilient relationships with them, and demonstrate the data insights and strength of these relationships to improve consumer/customer loyalty, trade up and ultimately drive both revenue and profit growth.
- Will work in close collaboration with PU Digital & Ecommerce Marketing manager, Country Marketing, Sales, Digital & Data teams, and external SMEs/Agencies
Key Accountabilities
- Digital Marketing
- In line with Marketing plans develop social strategy for the market and execute the plans. Engage consumers and influencers to strengthen brand power (Meaningful, Different, Salient) and meet Brand goals esp. with new segments Younger consumers and Women.
- Work with agencies and Marketing team to help deliver engaging and relevant content across digital media.
- Ensure Brand safety guidelines are followed and campaign KPI tracked to drive continuous improvement in efficiency and effectiveness.
- Data Marketing
- Develop new, leverage existing marketing programs to acquire high quality and relevant consumer and customer First Party data (Inc. Leveraging ecosystem partners)
- Utilising our data on Customers & Consumers to understand their behaviours, enabling targeted and automated marketing to drive key KPIs.
- Build direct, long-term relationships Consumers and Customers to build equity and lifetime value.
- Workshop CRM: Working together with Channel marketing team, develop and build up workshop CRM program to connect sizable customer base with full digital approach and build long-term relationship with them to drive advocacy and Sales.
- E-commerce Marketing
- Develop and implement effective e-commerce marketing growth strategies to identify and capture new customer and business opportunities with annual RoAS and GMV targets
- Optimize end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up in partnership with platforms, enablers, and other functions.
- Manage and maintain product listings, pricing etc. in E Commerce platforms
- Enhance customer experience by working closely with other departments, such as marketing, content, and customer service.
Experience
- Min Bachelor's degree, MBA or equivalent post graduate degree in business or Marketing desirable
- 6+ years of experience in B2C or B2B Marketing in Marketing led companies
- 3+ Experience in Digital and social marketing
- CRM and/or Ecommerce experience desirable!
- Excellent analytical skills in analyzing data and understanding customer behavior to identify trends and opportunities for growth.
- Strong analytical mindset with an ability to use data to drive decision-making and present solutions
- Experience of working with agencies across multiple channels
- Experience of working in a matrix organization with complex customer interfaces
- Lubricants experience desirable but not essential
At bp, we provide the following environment and benefits to you:
- A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
- Possibility to join our social communities and networks
- Learning opportunities and other development opportunities to craft your career path
- Life and health insurance, medical care package
- And many other benefits.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
Don't hesitate to get in touch with us to request any accommodations!
Travel Requirement
No travel is expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
