Position: Ads Marketing Specialist
About the Job: The Ads Marketing Specialist plays a crucial role in driving the effectiveness of our advertising campaigns. You will be responsible for analyzing, implementing, and optimizing digital ads across various platforms to ensure that our campaigns achieve maximum efficiency and meet our business objectives. Your goal will be to drive sales and maximize ROI through strategic ad management.
Responsibilities:
- Develop Media Plans: Create comprehensive media plans aligned with marketing objectives and social team campaigns, ensuring cost optimization and achievement of marketing and business goals.
- Set Up Multi-Channel Ads: Implement digital advertising campaigns across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, etc., targeting the right audience with precision. Continuously optimize ad performance through monitoring, evaluation, and technique improvement.
- Manage Channel Performance: Oversee and enhance the quality and quantity of owned channels, including Fanpage, Website, LinkedIn, and YouTube.
- Design Inbound Marketing Systems: Collaborate on the creation and optimization of the company's inbound marketing system, coordinating with inbound content and monthly keyword optimization plans.
- Manage Mar-Tech Tools: Handle various marketing technology tools, including email marketing systems, CRM, marketing dashboards, and ad accounts.
- Utilize Automation Tools: Oversee the data system and use automation tools for lead generation, nurturing, and scoring to achieve cross-sell and up-sell objectives for CASK's consulting, training, and operation products.
Qualifications:
- Experience: 2-3 years in Performance Marketing or related fields with a focus on paid advertising.
- Analytical Skills: Strong ability to analyze data and evaluate campaign effectiveness efficiently.
- Management Skills: Proven skills in campaign management from planning to execution and optimization.
- Technical Knowledge: Proficiency in modern advertising technologies and platforms, with practical application and optimization experience.
- Communication Skills: Excellent communication abilities, capable of working independently as well as collaboratively within a team.
Benefits:
- Salary: Negotiable (12 million - 15 million VND)
- Training Opportunities: Free access to top-tier training courses in BRAND, TRADE MARKETING, SALES, and FINANCE at CASK
- Attractive Benefits Package: Includes insurance, 13th-month salary, performance bonuses, and standard welfare benefits such as holidays, birthdays, and vacations.
- Comprehensive Coverage: Social insurance, health insurance, and unemployment insurance.
- Working Environment: Enjoy a professional, creative, and friendly workplace.
- Career Development: Access to programs designed to enhance your career growth.
