Digital Marketing Executive

Guardian prides on leading the health and beauty industry in Vietnam. With over 500 brands in health and beauty and 120+ stores nationwide, we are beauty destinations for millions of online and offline customers. We deliver an excellent shopping experience based on TRUST, QUALITY, SERVICE, and VALUE.

We believe that our success comes from team members, who possess passion, a growth mindset, and customer driven. Together, we inspire the message Be a healthy and beautiful lover. Join us!

Responsibilities:

1. Planning & implementation:

Develop & implement a digital media plan focused on awareness, engagement, views, and clicks to deliver social media growth

Run monthly media campaigns and optimize ads that are suitable for campaign objectives and insight into the target audience.

Implementation, manage and optimize ads on Digital channels: Google, Facebook, Youtube

2. Data management & analytics:

Leverage data insights for decision-making across Media ads to make sure the campaign KPI and Social ROI

Implement Social monitoring and Social listening to have a better understanding of customer needs through social channels

Utilize analytic tools (Google Analytics, GTM, etc.) to monitor campaign performance, conduct AB testing, and continuously improve.

Propose and improve key matric on advertising media channels: cost per reach (CPR), cost per mile (CPM), click-through rate (CTR), and Cost per click (CPC)

3. Content and Design collaboration:

Work closely with Social content and Design team/ agency design to deliver ads optimization.

4. Budget Management:

Monitor spending across all media campaigns and adjust (as needed) for optimize performance

5. Reporting

Generate report on campaign performance, presenting insight and recommendations for optimizing

Explore and propose media trends to ensure up-to-date digital strategy for Guardian.

Requirement:

Bachelor's degree in MKT, Digital, Communication or relevant field

2 years experience in Digital Agency as a Media planner or Digital Media Marketing at F&B retail, H&B or fashion retailer with successful launching campaign/ social KPI growth

Having experience in Digital performance marketing is a plus.

Strong in Facebook and Google ads.

Proactive mindset, problem-solving person

High adaptive to the social digital environment

Please note: By agreeing to apply and by providing the following information during your interview or communication with the recruitment staff of Pan Asia Trading & Investment Co., Ltd. (Guardian) or its recruitment service provider, you authorize Guardian to collect, retain, and use your personal information for recruitment purposes. If you have any questions or requests regarding our personal data processing activities, please contact us at [Confidential Information]