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Meliá Hotels International

DIGITAL MARKETING EXECUTIVE - MELIA HO TRAM BEACH RESORT

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Job Description

The world is yours with Meli

Discover a boundless path at Meli, where opportunities for growth and development are endless. Immerse yourself in a journey that will take you to work in various countries and to be part of our extensive global family

Discover some of the benefits we offer:

  • My MeliRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.
  • My MeliBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.

Be proud to belong to Meli as we are proud of you

Mission:

Assist Director of Marketing in reaching the targeted goals of the Hotel as defined in the marketing plan. To lead and manage the Public Relations Function of the Hotel through the development and implementation of successful strategies which are market focused, supportive of Sales & Marketing plans and in line with both Company and Hotel Mission and Vision.

To keep all media sources informing of relevant events which take place in the hotel. Ensure the hotel reputation in the local community stands as a market leader by maintaining good relationship between the Hotel and the media.

Main responsibilities:

  • To establish a marketing and communication schedule and budget for the hotel and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Sales & Marketing's Business Plan and Marketing Plan.
  • To ensure corporate identity standards for all promotional material.
  • To prepare and implement the hotel's annual advertising plan and to co-ordinate with advertising agencies on all matters related to creative and media planning.
  • To assist Director of Marketing for preparing the annual and monthly marketing action plans.
  • Maximize press relations by:
  • Seeking story placement in local and national media.
  • Soliciting media coverage for all special events and program.
  • Generating publicity for new facilities, entertainment, services and functions of the hotel through news releases, memos and story solicitation of the news media.
  • Initiating and placing the hotel and/or hotel personnel stories in local media that will add to the awareness and prestige of the hotel. Acting as a liaison between the hotel and the press to answer all media inquiries.
  • To establish and maintain, through advertising and Public Relations, a desired and favorable image of the Hotel within the Hotel industry.
  • To organize events/ activities related to the advertising and Public Relations of the Hotel in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.
  • To monitor closely external opinion(s) of the hotel and to feedback such information to the General Manager and Director of Marketing and recommend the appropriate actions to be taken.
  • To attend official functions as and when required and co-entertain these guests with fellow associates when necessary.
  • To solicit select and manage the inventory of appropriate corporate gift for use by the Sales team.
  • To review all printed material for the property to ensure it is properly worded and the image is reflective of the hotel. All print jobs to have GM approval.
  • To arrange photo shoots, special promotions, press releases and Advertisements.
  • Coordinate the production of in-house magazine or newsletter to give updates on activities in the hotel to our guests, clients, corporate head office as well as employees.
  • Create a resource center offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.
  • Through organized sales calls/ activities/ solicitations, develop potential events which are media driver, revenue generating; increase our standing in the community.
  • To entertain clients, in-house guests and key company contacts responsible for PR so that we can network with them to increase our visibility and chance for media exposure.
  • To stay abreast of market intelligence regarding competitor hotels and their selling/ marketing strategies, new facilities etc.
  • To keep track of competitor's activities on an ongoing basis and report on them in the appropriate meetings.
  • Maintain an effective tracing system for files and paper work.
  • Carry out other duties assigned by Director of Sales & Marketing.

Main requirements:

  • College Degree in Marketing, Business Administration, or Hospitality Management.
  • Vietnamese - Excellent level, written & spoken
  • Korean - Good level, written & spoken
  • English - Intermediate level, written & spoken
  • Knowledge of third language an advantage
  • Proficiency in Microsoft Office software: Word and Excel, PowerPoint
  • At least 2 years in international hotels in the same position.
  • 1 years in the same position in hotels of similar category and services.

At Meli we are all VIP

Great professionals who make everyday life easier and exceptional. From the junior to the most senior, all of them have unique and important qualities that make working at Meli an opportunity for constant growth and a passport to create your future wherever you want.

Our warmth, proximity and passion for what we do make working at Meli an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family where we have people like you, VIP People.

At Meli Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.

Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is Towards a sustainable future, from a responsible present. Thanks to al our collaborators, we make it possible.

If you want to be Very Inspiring People, follow us on:

INSTAGRAM TIKTOK LINKEDIN INDEED GLASSDOOR

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

Date Posted: 20/10/2024

Job ID: 97092217

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Last Updated: 20-10-2024 02:58:48 PM
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