Digital Marketing Manager (Pre-opening) at Crowne Plaza Danang City Center

IHG is one of the world's leading hotel companies, with a promise to provide True Hospitality for Good. Making everyone feel welcome and cared for, recognised and respected, whoever and wherever they are in the world. Join us and not only can you benefit from the world of variety and opportunity that comes with working for a global organisation, but you can also look forward to being part of a company that will appreciate you for being you. We give you room to be yourself

Do you see yourself as Digital Marketing Manager (Pre-opening) with IHG

Our colleagues are fundamental to delivering the memorable experiences, and we are committed to creating a culture as diverse as the distinct hotels in our portfolio. If you think you have it in you then we would love to hear from you.

As a Digital Marketing Manager, you'll be responsible for driving hotel's channel performance by managing social media practices, optimizing hotel content, and integrating to IHG tools and systems. Develop and implement hotel Distribution marketing strategies across Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems (GDS), and Online Travel Agents (OTA) to increase revenue through system contribution.

Your day to day:

People

Maintain regular contact with the IHG hotels in your region and the regional reservation office.

Work with sister IHG hotels requesting for support on their social media pages to raise awareness of the Hotel.

Maintains close liaison with Regional DRM teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and support.

Embrace the IHG Vision, and actively share it with your colleagues to live it.

Direct day-to-day online marketing activities, plan and assign work, and establish performance. Provide mentoring, coaching and regular feedback to help manage conflict, improve performance, and recognise good performance.

Co-ordinate with Sales and Marketing Team to implement fully the promotional strategy.

Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.

Perform any other duties which may be assigned by the management from time to time.

Financial

Conduct weekly OTA audits to ensure IHG OTA policy's are being met and communicate with regional/area DRM regularly for update & support.

Establish and maintain active relationship with OTA partners and have regular communication to ensure maximum visibility and production.

Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate.

Assist in developing effective strategy and activities to drive all e-commerce channels (CRS, GDS, Internet, Tour operators and 3rd party sites) contribution and revenue measuring performance against desired contribution targets, consider all channel shift opportunities, rate, and inventory parity.

Define hotel Distribution and Relationship Marketing initiatives based on market needs and cost of sale.

Assist in the evaluation of sales and marketing activities.

Under the guidance of the Director of Marketing Communications, develops DRM plans and strategies and other online marketing activities.

Formulating evaluation of Social Marketing campaigns

Guest Experience

Leverage Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.

Accountable and responsible for passing all IHG One Rewards Standards onto relevant departments as well as driving accountability through tracking and reporting of these standards.

Champion Guest connect (pre and post)

Monitor both hotel's and competitors presence on social media, engage the audience through interaction and campaigns

Establishes and continuously updates mailing lists.

Review channel performance. Highlight risks, opportunities, and provide recommendations to the management team.

Ensure full compliance with InterContinental and IHG Brand standards.

Merchandise IHG global/regional campaigns

Through regular viewing and management, ensure Content and Images are up to date on Hotel Content Manager (HCM) , consistent across all channels and partner websites (e.g. Expedia)

Responsible Business

Confident to execute emergency procedures in crisis situations.

Supports to make the work environment a safe and secure area to work.

Participates in creating awareness and building the reputation of the hotel and the brand in the local community.

Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel.

Contributes towards making the Hotel a sustainable or green Hotel and assists in communicating this to the community.

What we need from you:

3 years experiences in Marketing, Distribution marketing, Digital marketing, Brand management, Public Relations, Marketing Communications or Revenue management.

Advertising Agency, Public Relations, Travel industry system connectivity, Online Travel Agents, Central Reservation Office background or combination of any above are highly desired

Demonstrated expertise of online marketing as well as offline

Creative, innovative, and aware of new technology trends in the travel industry

In return we'll give you a competitive benefit package including, hotel discounts worldwide and the opportunity to progress your career with IHG. Most importantly, we'll give you the room to belong.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today and let's #GoFurtherTogether.