Company: CRCC Asia
Location: 92A Nguyen Huu Canh St., Ward 22, Binh Thanh, Ho Chi Minh City, Vietnam
Website: https://www.crccasia.com/
Position: Digital Marketing Specialist
Start Date: ASAP
Schedule: Full-time, 9:30 to 18:00, Monday to Friday (Hybrid)
COMPANY OVERVIEW
CRCC Asia is an international education organisation that facilitates international professional development programs in 5+ cities in 4+ countries globally including China, South Korea, Japan, Vietnam, Thailand and India.
CRCC Asia has been in operation for 18 years, partners with 65+ universities and governmental bodies globally, and has sent 9,000+ students abroad through its award-winning internship programs. Our internship programs take place across a variety of dynamic sectors, including business, finance, engineering, law, and much more.
JOB SUMMARY
As a Digital Marketing Specialist, you will be primarily in charge of and enhance our online presence through WordPress and Google Ads management.
KEY RESPONSIBILITIES
- Update the current website and develop a new site using WordPress
- Create, monitor, evaluate and optimize advertising campaigns in Google Ads
- Improve and monitor SEO backlink and domain authority
- Generate weekly and monthly marketing reports, ideally utilizing Looker Studio
- Develop automated email retargeting campaigns for leads
- Conduct market research to identify target customer personas
- Preparing campaign results reports and recommending actions
- Manage and visualize the Marketing pipeline touchpoints
EXPERIENCES / QUALIFICATIONS
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
- Proven work experience with Wordpress and familiarity with web design
- 2-3 years of experience in managing Google Ads campaigns for demonstrated expertise in creating, managing, and optimizing ad campaigns
- Strong knowledge of SEO, including keyword research, quality scores, and other best practices to ensure the best ad placements.
- Fluency in English is a must
- Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members
- Experience with Looker Studio is a plus, but not required
- Strong analytical abilities to interpret campaign data and optimize for performance
- Ability to work independently and collaboratively in a fast-paced, global environment
BENEFITS
- Competitive salary
- 25 days of annual leave + national holidays
- Annual leave on your birthday
- Opportunity to work with ambitious, entrepreneurial colleagues interested in international education, travel, and/or study abroad
- Professional Development and Wellness budget
HOW TO APPLY
Send your application to [Confidential Information] with the subject line: Digital Marketing Specialist - APPLICATION
Please include the following items:
- Resume (max 3 pages)
- Cover letter including your professional experience specifying how it relates to the duties listed in this job description, past campaign performance, and anything else you find pertinent to your candidate profile.
