Digital Media Manager

Job description

Build annual media strategy to enhance media performance & effectiveness

Build up digital marketing capabilities with new and innovative digital initiatives like enhancing brand visibility on social media

Manage and expand Media/ Digital network relationship with new partners and vendors including new OTT platforms, new technology-based vendors

Develop creative and engaging digital media ecosystem, strategies and plans which brand teams can implement for each brand in accordance with each brand strategy and business goals.

Provide support guiding brand teams on content development and format which are most effective, and relevant in accordance to the different mix of media channels.

Apply tools and resources to generate insights into consumer behaviour and media choices.

Coordinate and execute the digital elements of the media plan.

Collaborate with e-commerce team and brand teams to develop industry-leading e-commerce marketing tactics that help drive e-commerce growth.

Explore new digital or mobile technology /innovation to enhance brand communication, penetration & consumer relationships across social, web, media and email.

Support and guide brand team on media channel strategy, planning and implementation that delivers the brand /campaign storytelling strategies and brand objectives.

Support and guide brand team on any media related projects or initiatives.

Monitor, track, analyze and report on performance on social media platforms.

Evaluate performance metrics and analytics for online platforms, recommending courses of action for paid and organic search, and ensuring brand consistency across platforms.

Form key relationships with influencers across the social media platforms.

Other tasks assigned by Direct Manager.

Job requirements

- Bachelor's Degree in Marketing, Business Administration or relevant majors.

- A minimum of 710 years of experience in Digital Marketing, Media, Marketing in FMCG, Beverage industry.

- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.

- Strategic thinker with effective communication and presentation skills. (Both verbal and written).

- Organizational skills, with the capacity to prioritize and work across multiple projects

- Proficiency English Skills.