I. JOB POSITION
- Position: Director of Brand Communications
II. BASIC JOB DESCRIPTION
1. Key Responsibilities:
- Advise the BOD on the company's communication and branding strategies.
- Lead and manage the Communication & Brand Department, ensuring effective execution of the company's communication and branding activities.
2. Specific Duties:
- Organize and oversee human resource operations within the Communication & Brand Department.
- Develop and strengthen the company's brand, establish brand positioning, and identify the insights of target customers.
- Plan and formulate communication strategies and campaigns for different project phases, sales periods, or regular intervals (monthly/quarterly/yearly) based on market trends, customer needs, and company objectives. Forecast revenue and allocate budgets for the company's communication strategy.
- Implement, monitor, and manage risks for communication campaigns to ensure alignment with product strategy.
- Measure and report the performance of all communication and branding campaigns.
- Build, maintain, and nurture relationships with individuals and organizations in media and communications relevant to the company's activities.
- Perform other tasks as assigned by the Board of Directors.
III. REQUIREMENTS
1. Education: Bachelor's degree or higher.
2. Field of Study: Business, Marketing, Communications, or related disciplines.
3. Experience:
- Working experience in a similar role.
- Proven track record in communication, advertising, and digital marketing, especially in the real estate industry.
4. Languages: Proficient in English (listening, speaking, reading, writing).
5. Computer Skills: Skilled in using computers, office software, and specialized tools.
6. Key Skills:
- Leadership skills.
- Strong planning capabilities.
- Ability to analyze and evaluate market trends.
- Excellent communication, problem-solving, and team organization skills.
