Ecom Planning Lead

We and all personal data processors that we may engage including: (i) companies/organizations within Carlsberg Group; and (ii) third parties as our suppliers and/or professional advisers (commonly referred to as the we) shall process your personal data (Personal Data) to implement our recruitment (Purposes). Personal Data means data provided by you (written or oral) during the recruitment process. You shall ensure that Personal Data is correct, accurate, complete and up to date when it is provided to us. We reserve the right to decide the means and methods of Personal Data processing for the above Purposes. To serve the Purposes, you agree that we are entitled to transfer Personal Data overseas to the above-mentioned third parties. Personal Data processing may pose the risk of data leakage or inappropriate handling of data. We will try our best to avoid such risks. For avoidance of doubt, your application to our company is understood as your explicit authorization to us to process your Personal Data.

Main purpose of the position:

Play a pivortal role in driving strategic initiatives that enhance our digital presence and optimize conversion rates to maximize the impact of CBVN eB2C category growth via digital marketing campaigns & onsite solutions.

Job responsibilities:

Campaign Planning: Manage execution of end-to-end onsite marketing campaigns to drive customer engagement and conversion rate by planning campaign delivery, utilizing data analytics tools to track campaign performance, conducting A/B testing, and making data-driven optimizations.

Retail Media Management: Manage relationships with retail media partners and other performance marketing solutions for advertising and promotional campaigns to drive targeted traffic, increase brand visibility and maximize campaign effectiveness.

6P Category Deployment: Implement aligned 6P strategies for eB2C online channels to drive channel performance by delivering key portfolio, promotion planning & deployment and pricing compliance initiatives.

Digital Shelf Optimization: Set up, implement and optimize digital shelf to drive user engagement, boost search ranking and increase conversion rate by managing content agency, applying and monitoring performance of defined 6P strategies.

Performance Analysis and Reporting: Analyze campaign performance metrics, generate reports, and provide actionable insights for optimization to enable continuous improvement and maximize effectiveness.

Stay updated of industry trends, market changes, and best practices to continuously optimize strategies and maintain a competitive edge.

Other tasks assigned by E-com Strategy & Planning Manager.

Key Skills / Experience Required

Bachelor's degree in Business, Marketing, Communication or a related field

3 years of experience in similar role with proven experience in E-Commerce, with a focus on digital marketing and retail media management

Proven track record of driving successful online marketing campaigns and achieving measurable results.

Strong analytical skills and proficiency in data analytics tools.

Good communication and interpersonal skills, with the ability to collaborate effectively across teams.

Up-to-date knowledge of industry trends and best practices in e-commerce marketing.

Demonstrated ability to drive growth and achieve results in a competitive market environment.

Adaptability to work in a fast-paced, ambiguous environment and ability to prioritize tasks effectively.