M t cng vic
- K hoch marketing:
- a ra cho Tng gim c cc mc tiu, chin lc, cc k hoch chin lc ngn sch dnh cho dng thng hiu c ch nh v thng hiu mi.
- Lm vic vi b phn bn hng, dch v hu mi v i l qung co u l nhng ni cn thit thc hin cc k hoch. Trch nhim thc hin nhng k hoch thuc v cc gim c c lin quan v i l qung co, cng vi i ng nhn vin h tr trng nhm thng hiu s h tr bt c khi no cn thit.
- m bo rng cc mc ng gp cho cc dng thng hiu bao gm c cc dng hin ti v cc dng mi c ln k hoch u c duy tr trong cc thng s nh sn v bng cch tn dng marketing mix mt cch hiu qu trong khi khng lm nh hng xu n cc mc tiu cht lng thng hiu, qung b thng hiu, hay y mnh doanh thu.
- D on v ngn sch
- Lm vic trc vi cc b phn c lin quan v doanh thu d on v ngn sch qung co, khuyn mi trong mt giai on nht nh v h tr cc b phn ln k hoch t c mc tiu doanh thu trong giai on .
- Cung cp cho cc b phn c lin quan nhng thng tin cn thit v vic nh gi tim nng th trng ca thng hiu.
- Lun thng bo cho cc b phn lin quan v s thay i trong doanh thu d kin v tim nng th trng
- Qung co v khuyn mi
- Gim st vic qung b thng hiu thng qua vic pht trin v thc hin k hoch qung co v trin khai cc phng tin truyn thng v to ra c hi truyn thng mi nng cao ton b hiu qu truyn thng.
- Lm vic vi b phn bn hng, i l qung co trong vic pht trin cc k hoch bn hng, qung co v khuyn mi.
- Chin lc nh gi
- ngh chnh sch v chin lc gi cho i ng qun l.
Kin thc v thng hiu v th trng
- Duy tr ton b kin thc v ti sn ca thng hiu v khng ngng nh gi nhng u khuyt im ca n so vi i th cnh tranh.
- Nm bt ton b thng tin c s v th trng v v i th cnh tranh
- m bo s tho mn ca khch hng thng qua vic gii quyt nhanh chng nhng phn nn ca h theo cch c nhn hay thng qua dch v chm sc khch hng.
- o to v pht trin
- Hp tc vi b phn bn hng, dch v hu mi hun luyn nhn vin v thng hiu
- Nghin cu th trng v c hi th trng
- m bo cc hot ng nghin cu th trng c thc hin quyt nh tnh trng thng hiu v mt s yu thch hn thng hiu, thng tin khch hng, t l hnh nh v hiu qu cc phng tin truyn thng v phn ng ca khch hng so vi i th cnh tranh t c kt qu cho chin lc thng hiu trong tng lai.
- Thng xuyn kt ni vi khch hng m bo thng hiu c hiu ng ngha v trn vn.
- Din gii nhu cu th trng, chi ph cn cho thng hiu, v nhng c tnh th hin cho cc b phn khc nhau v cc i l lin quan n vic thit k v pht trin thng hiu v ng gi bao b. Gi lin lc vi cc b phn v i l c cp trn thng qua ni dung, thit k, m hnh lm vic v cng vic kim tra th trng
- Theo di d liu doanh s v xu hng th trng mt cch hiu qu.
- m bo thng hiu th hin ti u nht.
- Kim sot
- Np bo co hng thng hay cc bo co khc khi c yu cu
- Phn tch doanh thu, li nhun cu thng hiu ca mnh a ra bin php khc phc khi cn thit.
- m nhim lnh vc kim tra nh gi vic bn hng v hot ng cnh tranh
- Qun l s kin
- Khi xng, hp tc v thc hin cc s kin ti tr ca cng ty m cc s kin s m rng s tng thch, hnh nh cu thng hiu ti ni nh sn.
- Khi xng mt cch hiu qu qu trnh tung thng hiu trong ni b.
Gi mi quan h bn trong b phn v bn ngoi vi cc b phn khc
- Gi lin lc v hp tc vi cc b phn khc trong cc chng trnh hp tc, pht trin thng hiu, iu chnh v tung ra th trng.
- Phn tch cnh tranh
- Lun duy tr v cp nht thng tin th trng, cnh tranh v cc thng tin lin quan khc.
- Gim st, hng dn v pht trin nhn vin
- Thc y, hng dn i ng qun l thng hiu trong k hoch v hot ng c th xy dng nhng ngi ch dn chnh trong thc hin.
- Pht trin v thc hin chng trnh nh hng v lm quen cng vic cho nhn vin mi.
- Ngn sch.
- Qun l hiu qu ngn sch A&P (advertising and Promotion) bao gm c nghin cu
- Bo mt thng tin
- Tt c mi thi im u phi tn trng v tun theo chnh sch bo mt thng tin hin hnh do cng ty ban hnh.
- Vn khc
- Tt c mi thi im u phi gi gn ting tt ca cng ty v thc hin nhim v ca mnh theo cch chuyn nghip.
i hc
