Fundiin is the leading provider of Buy Now Pay Later solutions in Vietnam, dedicated to revolutionizing the fintech industry in Southeast Asia.
Our paylater products empower merchants to boost their sales while providing consumers with the most financially efficient payment option and the most friendly user experience.
Position Overview:
We are looking for a Growth Marketing Specialist to support the development and execution of innovative strategies that drive user acquisition, engagement, and retention. This role requires a creative problem-solver who can work with data, uncover growth opportunities, and implement effective campaigns that scale our user base and improve customer engagement.
- Position: Growth Marketing Specialist
- Working Location: 77 Tran Nhan Ton, Ward 9, Dist 5, HCMC
- Report to: Growth Marketing Manager
What you will do:
**User Acquisition & Engagement
- Develop and execute initiatives to attract new users across digital channels, including social media, web, and mobile
- Implement loyalty programs and targeted campaigns to boost customer retention and increase lifetime value.
- Leverage marketing automation tools to deliver personalized experiences and drive user engagement.
**Analytics & Collaboration
- Conduct A/B tests on creative strategies, user flows, and campaign initiatives to improve conversion, activation, and retention rates.
- Monitor, analyze, and report on acquisition and retention metrics, ensuring campaigns align with key growth KPIs.
- Collaborate with product, data, and customer experience teams to refine the customer journey and create seamless experiences.
What you need to succeed in this role:
- Bachelor's degree in Marketing, Business, or a related field
- 2+ years of experience in growth marketing or digital marketing, preferably within fintech, e-commerce, or technology startups
- Proficiency in CDP systems (Insider, MoEngage), analytics tools (Google Analytics, Mixpanel), and marketing platforms (Google Ads, Facebook Ads)
- Strong data analysis skills and ability to interpret performance data to optimize strategies
- Experience with data visualization tools like Looker Studio or Metabase, and SQL is a plus
- A creative mindset and a passion for solving problems
Why you love working with us:
At Fundiin, we believe in fostering a dynamic work environment that encourages personal and professional growth.
**Empowerment and Growth:
- We offer great autonomy, freedom to make decisions, room to take risks and learn from mistakes.
- Get involved from the ground up in creating and developing new products, leading teams, working on innovative projects, and gaining visibility within the industry.
**Competitive Benefits:
- Enjoy a robust benefits package, including meaningful ESOP options.
- Access our premium health care program and annual health checkup.
- Receive a budget of 2,400,000 VND per year for professional development.
- Take advantage of device allowances or financing options covering up to 50% of new device purchases.
**Engaging Work Environment:
- Participate in our monthly Town Hall meetings and collaborative sharing sessions.
- 15 days of annual leave to recharge and pursue personal interests, plus an extra day for every 3 years of service.
- Join biannual team-building trips for bonding and connections.
- Enjoy free daily drinks and weekly TGIF snacks and beverages.
