Head of Marketing & Ecommerce (AUGUST BERG)

ABOUT AUGUST BERG

Founded in 2019 by Danish native Anders Peter Juel Sauerberg, August Berg is a modern vintage lifestyle brand that transcends mere watchmaking. With a design ethos rooted in Danish simplicity, our timepieces are not just accessories; they are a statement of mindful living and positive societal impact. Our commitment to timefulness reflects in every aspect of our work, encouraging conscious choices about how time is spent. For every watch sold, we gift six months of quality education, and with every 20,000 watches sold, we build a school in rural Nepal in partnership with the Human Practice Foundation. This mission underlines our ethos: Time is more than just minutes and seconds; it's the essence of our impact on the world. Discover more at www.augustberg.com.

OBJECTIVE OF ROLE

The Head of Omni-Channel Marketing and Digital Growth at August Berg will spearhead our marketing and eCommerce initiatives, emphasizing community growth, engagement, CRM strategy, and holistic brand stewardship. This role demands a blend of strategic vision and hands-on execution, focusing on expanding our community to 100,000 members within the first 12 months, growing eCommerce revenue through data-driven strategies, and taking full P&L responsibility for eCommerce to ensure financial targets are met.

KEY RESPONSIBILITIES:

1. CRM and Community Growth:

• Develop and execute a CRM strategy to grow the August Berg community to 100,000 members within the first 12 months.
• Collaborate with external email marketing agencies to drive community engagement and expansion.

2. eCommerce Strategy & Performance & P&L Responsibility:

• Lead global and regional eCommerce strategy, aligning it with marketing and community goals.
• Drive online sales growth through user experience optimization and personalized marketing, while taking full P&L responsibility for eCommerce.
• Implement SEO, paid search, and affiliate marketing best practices, collaborating with the eCommerce team to achieve performance KPIs.

3.Global and Regional eCommerce Growth:

• Expand eCommerce across markets, ensuring a seamless experience tailored to regional needs.
• Manage relationships with third-party platforms and marketplaces for optimal sales performance.

4.Brand Strategy and Execution:

• Direct global marketing strategies across digital and traditional platforms.
• Ensure consistent brand messaging and customer experience across all materials and channels in collaboration with cross-functional teams.

5. Retail and Trade Marketing:

• Build relationships with distributors and retailers, leveraging online and offline channels for brand presence and sales.

6. Cross-Functional Collaboration:

• Align marketing and eCommerce strategies across departments, including IT and logistics, to ensure a cohesive customer experience.
• Oversee the coordination of marketing and eCommerce calendars across channels.

7.Digital Transformation & Optimization:

• Lead digital and eCommerce transformation efforts using data-driven strategies, focusing on customer experience and market productivity.

8. eCommerce Analytics, KPIs, and Consumer Insights:

• Track and report on key eCommerce performance metrics, using data insights to drive segmentation and personalization strategies.

9.Innovation in Marketing & eCommerce:

• Implement innovative strategies to improve customer engagement, conversion rates, and overall brand performance.

10.Trade Marketing Expertise:

• Enhance in-store and online brand visibility through trade and eCommerce marketing.

KEY REQUIREMENTS:

• Bachelor's degree in business, Marketing, eCommerce, or a related field. Master or MBA preferred.
• Proven experience in a senior managerial role within the watch, luxury goods, or consumer brands industry with a focus on eCommerce.
• Proficiency in eCommerce platforms, CRM systems, digital marketing tools, and performance analytics.
• Strong understanding of eCommerce, market dynamics, consumer behavior, and industry trends.
• Exceptional leadership, communication, and negotiation skills, with the ability to manage global and regional eCommerce initiatives.
• Collaborative mindset to work effectively with cross-functional and global teams.
• Creativity, resilience, and a results-driven approach, capable of managing multiple projects in a fast-paced environment.

ADDITIONAL NOTES:

The ideal candidate will bring a combination of strategic insight and practical execution skills to the role, with a strong focus on building a vibrant brand community and leveraging CRM strategies for expansive growth. This role is pivotal in shaping the future trajectory of August Berg's brand presence and market influence.

OUR COMMITMENT:

At August Berg, we believe in empowering our team to embody the principles of timefulness. We offer a dynamic, inclusive environment where innovation, commitment, and a passion for excellence are the cornerstones of our success. Join us in our journey to not just sell watches, but to make a timeless impact on society.