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We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.
Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.
Objectives of the Position
Lead Southeast Asia (SEA) Fruits & Vegetables (F&V) crop system strategy and portfolio roadmap and steer crop system business operations in SEA countries to achieve ambitious financial and strategic goals in APAC region.
Responsible for crop solution portfolio development, project management function to develop agricultural solutions and launch innovation to broaden offering to farmers.
Main Tasks:
Develop Crop System Plan for SEA including market trend, opportunity, and gap. Identify key focus area to maximize business opportunities and steer crop system business operations.
Drive Long term plan alignment for SEA and review country crop system plans in SEA; align with APAC regional strategies.
Drive recommendation of Life Cycle Management (LCM) projects and business cases to ensure a competitive and sustainable mid-to-long term product portfolio in SEA.
Lead portfolio optimization and allocation aligning with APAC Regional strategy to ensure profitable growth of SEA.
To establish holistic key asset/brand management strategies and processes in SEA.
Represent regional needs in APAC Regional/Global Crop strategy development.
Focal contact point for regional functions.
Initiate preparation of key New Product Launches in SEA Countries.
Develop Brand Plans for key focus brands.
Overseeing countries implementation of crop strategies to meet the organizational goals.
Lead synergy opportunities across countries via best practice sharing and systematic transfer of information concerning market, customer, and competition.
Support SEA Marketing Head in contributing to the definition of the budget and plan objectives at country and sub-regional level.
Requirements:
Minimum bachelor's degree in an agricultural, biological discipline, science or other related field.
Minimum 5 years of relevant Sales or Marketing experience including new product and business development.
Experience in Crop Protection industry or Agriculture value chain.
Experience on F&V and F&V crop solution portfolio, including hands-on experience on crop agronomics and crop protection.
Proven capacity in business development, launching new products, marketing management and financial analysis.
Managed teams across countries
About BASF in Vietnam
BASF has been active in Vietnam since the establishment of its representative office in 1994 and celebrates its 30-year presence in the country this year. BASF Vietnam Limited was set up in
- The company maintains two sales offices in H Ch Minh City and H Ni, offering solutions for Vietnam's key industries, including Agriculture, Construction, Automotive, Footwear, Paints & Coatings and Electrical & Electronics. BASF's sales to customers in Vietnam were approximately 238 million in 2023. BASF employed 110 people in Vietnam as of the end of the year.
Further information on BASF in Vietnam is available at www.basf.com/vn.
Objectives of the Position
Lead Southeast Asia (SEA) Fruits & Vegetables (F&V) crop system strategy and portfolio roadmap and steer crop system business operations in SEA countries to achieve ambitious financial and strategic goals in APAC region.
Responsible for crop solution portfolio development, project management function to develop agricultural solutions and launch innovation to broaden offering to farmers.
Main Tasks:
Develop Crop System Plan for SEA including market trend, opportunity, and gap. Identify key focus area to maximize business opportunities and steer crop system business operations.
Drive Long term plan alignment for SEA and review country crop system plans in SEA; align with APAC regional strategies.
Drive recommendation of Life Cycle Management (LCM) projects and business cases to ensure a competitive and sustainable mid-to-long term product portfolio in SEA.
Lead portfolio optimization and allocation aligning with APAC Regional strategy to ensure profitable growth of SEA.
To establish holistic key asset/brand management strategies and processes in SEA.
Represent regional needs in APAC Regional/Global Crop strategy development.
Focal contact point for regional functions.
Initiate preparation of key New Product Launches in SEA Countries.
Develop Brand Plans for key focus brands.
Overseeing countries implementation of crop strategies to meet the organizational goals.
Lead synergy opportunities across countries via best practice sharing and systematic transfer of information concerning market, customer, and competition.
Support SEA Marketing Head in contributing to the definition of the budget and plan objectives at country and sub-regional level.
Requirements:
Minimum bachelor's degree in an agricultural, biological discipline, science or other related field.
Minimum 5 years of relevant Sales or Marketing experience including new product and business development.
Experience in Crop Protection industry or Agriculture value chain.
Experience on F&V and F&V crop solution portfolio, including hands-on experience on crop agronomics and crop protection.
Proven capacity in business development, launching new products, marketing management and financial analysis.
Managed teams across countries
About BASF in Vietnam
BASF has been active in Vietnam since the establishment of its representative office in 1994 and celebrates its 30-year presence in the country this year. BASF Vietnam Limited was set up in 2009. The company maintains two sales offices in H Ch Minh City and H Ni, offering solutions for Vietnam's key industries, including Agriculture, Construction, Automotive, Footwear, Paints & Coatings and Electrical & Electronics. BASF's sales to customers in Vietnam were approximately 238 million in 2023. BASF employed 110 people in Vietnam as of the end of the year.
Further information on BASF in Vietnam is available at www.basf.com/vn.
