What's the job
In your role, you are responsible to grow market share and brand preference for InterContinental Phu Quoc Long Beach Resort. This position provides functional expertise, branding, strategy and analysis to on-property Marketing, Communications and Digital Colleagues across paid, IHG owned and earned channels in the MarCom space.
Driving and executing the Marketing section of the Business Plan; the role is responsible for the development, implementation and performance of the overall marketing strategy, creation of marketing assets, distribution channel strategy, aligned to the hotel stay brand, loyalty brand in order to achieve book direct revenue, market share growth and brand preference.
Your day-to-day
- Responsible for the in-house point-of-sale materials and collateral such as brochures, presentations, monthly promotional posters, banners and leaflets, and ad-hoc announcement posters
- Write and edit articles related to products and services
- Search, edit and create content for websites, fan pages, PR media and other sites of the company, ensure diverse and rich content.
- Execute jobs from briefs in the form of Project Requisition Forms
- Work on the concept and execution for the design of any job
- Liaise with Purchasing Department to brief suppliers for production when approval is obtained from all concerned parties for layout and copy
- Maintain collateral and conduct occasional audit
- Co-ordinate generic IHG merchandise and hotel brand merchandise, including gift items
- Co-ordinate hotel brand standards collateral
- Proof read copy of advertising, collateral and press releases where appropriate
- Assist with brand standards policing
- Develops the knowledge and skill capability on-property to create a winning competitive advantage to be in Marketing, PR & Communication
- Works with the team in preparing the weekly/monthly social media content calendar for all social media channels and execute postings
- Update and improve website with content where appropriate
- Create Influencer marketing plan and host Influencers when they are at the resort
- Actively identify and engage influencers to share content about the property with their followers to drive awareness for the resort
- Assist with arranging media visits and handling of media at the resort
- Develop press releases for the resort and communicate to media through pitching
- Maintain and actively update media database
- Actively listens to guest sentiment on-line and ensure the resort responds accordingly
- Continuously keeping up-to-date with technological development and improved ways of working and suggesting those to team members and managers
- Undertake additional duties as requested by the PR Manager and Director of Marketing & Communications
- Be a friendly face and helping hand to our guests
- Look smart wear your uniform with pride
- Other ad-hoc duties unexpected moments when we have to pull together to get a task done
- May assist with other duties as assigned by management
Education: Diploma or Vocational Certificate in Sales & Marketing, Hotel Management, Business Administration, or related field preferred.
Service years in the field :2 year
Knowledge and skills:
- Proven success in a similar role and environment.
- Empathy towards your customers and colleagues.
- Pride and attention to detail.
- Polished personal presentation with warm, confident and hospitable personality
Language: English
