Marketing Content Specialist

Company Description

American Study is a leading company for exam preparation and study abroad consultancy in Vietnam. With a team of American teachers and consultants from leading US universities, American Study is proud to help thousands of Vietnamese students conquer international exams such as IELTS, TOEFL, SAT, ACT to enter the gate of prestigious universities in the US and Canada with scholarships worth billions of VND

Role Description

1. Content strategy & planning Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for American Study. Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective with creative ideas. Design a detailed implementation plan with audiences, channels, and timelines.

2. Content production: Coordinate with the internal team to produce content (for both text and visual) following the plan, supporting sharing detailed briefs, and following up to get the content output on time. Write/Produce diversity of the content format, such as social posts, video scripts, articles, newsletters Being the copywriter, coordinating with the digital marketing team to A/B testing creative ads to optimize lead generation campaigns. Optimizing written content by both Brand and Performance. Generating new ideas to magnify customer engagement.

3. Analysis & Reporting: We will work with the Creative for Performance method, data will tell us how to generate successful creative. Work with the digital marketing team to track, measure, analyze, and optimize all content materials. Synthesize & report content performance to generate new insight & ideas.

4. Others: Work with Marketing Agencies, Meta account manager, and Google account manager to generate insight & optimize marketing campaigns. Support to produce POSM and marketing materials. Work with foreign speakers to organize webinar series Other tasks assigned by line manager.

Qualifications

• University graduate or higher, priority is given to candidates studying abroad in the US and EU.
• At least 3 years experience in Content Marketing positions.
• Having a deep knowledge of Content Marketing and having a passion to grow further in this career path.
• Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel.
• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters.
• Exceptional writing and verbal skills in English.
• Great teamwork and communication skills.

Good project management & time management skills

Benefits:

Income: up to 30 million/month + Lunch allowance 700,000 VND/month.

13th month salary, unexpected bonus, achievement bonus, holiday bonus, New Year bonus, birthday bonus.

Young, dynamic working environment, tea, milk, fruit between hours.

Participate in professional training courses and travel domestically and internationally.

Working hours: 6 days/week & 1 optional day off.

Select:

o Time frame 1 (Morning - Afternoon): 8:30 am - 6:30 pm.

o Time frame 2 (Afternoon - Evening): 12:30 am. - 9:00 pm