Marketing generalist

1Long is a digital wealth management company that provides innovative investment products and wealth solutions for Vietnam's aspirational affluent. We're founded by proven operators from leading fintech companies in Southeast Asia and Vietnam, including Anfin and Homebase. Our obsession to execute at speed, asymmetric access to capital, and elite talent composed of Wall Street veterans are what sets us apart.

Our world-class team comprises talent from world-class institutions such as the University of Southern California, Johns Hopkins University, Monash University, Y Combinator, as well as storied Wall Street investment banks Lazard and TD Securities

We are seeking a talented and experienced Digital Marketing to lead our marketing efforts and drive the digital presence of our brand.

Digital Marketing Strategy:

• Develop and execute a comprehensive digital marketing strategy aligned with overall business goals.
• Utilize SEO, SEM, email marketing, social media, and other online channels to increase brand visibility and drive customer acquisition

Community Development:

• Develop and execute community engagement strategies to build and nurture our brand's online and offline communities.
• Organize and manage community events, webinars, and meetups to engage with our audience and build brand loyalty.
• Monitor and participate in community discussions across social media platforms, forums, and other online communities.
• Create and share engaging content that resonates with our community members and encourages interaction and participation.
• Collaborate with cross-functional teams to ensure a consistent brand voice and message across all community touchpoints.

User Acquisition:

• Design and implement user acquisition campaigns to drive app downloads and active usage.
• Analyze user behavior and acquisition metrics to optimize marketing strategies.
• Develop partnerships and affiliate programs to increase user base.
• Create and manage marketing materials and campaigns that attract new users.

Affiliate Program Management:

• Develop and implement strategies to grow our affiliate program and attract new affiliates.
• Manage relationships with existing affiliates, providing them with the resources and support needed to succeed.
• Track and analyze affiliate performance, providing regular reports and insights to optimize the program.
• Create and manage marketing materials and campaigns to support affiliates in promoting our brand.
• Ensure compliance with affiliate program policies and industry best practices.

Brand Building:

• Assist in developing and executing brand marketing strategies that enhance brand awareness and reputation.
• Collaborate with the marketing team to create and distribute brand-focused content across various channels.
• Monitor brand perception and provide insights and recommendations for continuous improvement.
• Support the development and execution of marketing campaigns that align with brand goals and objectives.

• Bachelor's degree in Marketing, Business, or a related field.
• +3 years of experience in digital marketing with a proven track record of successful campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent analytical and problem-solving skills.
• Exceptional communication and interpersonal skills.
• Proficiency in marketing automation tools, analytics platforms, and content management systems.

• Attractive package including base salary + employee stock options.
• Take on high-impact projects that have the potential to shape the future of wealth tech in Vietnam
• Work with world-class team members, proven operators, and Wall Street veterans hailing from leading organizations, such as University of Southern California, Johns Hopkins, Monash University, Y Combinator, Lazard, TD Securities, etc.
• Accelerated career path with arguably the most exciting fintech startup in Vietnam.
• Flexible work schedule of 3 days in office (Monday, Wednesday, Friday) and 2 days working from anywhere (Tuesday, Thursday).