Marketing Lead

Marketing Lead Specialist (Recruitment & GenAI Industries)

ABOUT CODELIGHT

Welcome to Codelight, a cutting-edge technology company founded by some of the brightest minds in Silicon Valley. Our team of skilled engineers and innovators is dedicated to creating world-class products that push the boundaries of what's possible.

https://codelight.co/

WHAT ARE WE LOOKING FOR

We're seeking an experienced Marketing Lead Specialist to spearhead and execute comprehensive marketing strategies that fuel business growth and enhance customer engagement. In this role, you'll manage key marketing initiatives, mentor junior team members, and ensure the successful deployment of campaigns across multiple channels. The ideal candidate is a strategic leader with experience in both the U.S. and Vietnamese markets, and the ability to convert data-driven insights into actionable plans.

MAIN RESPONSIBILITIES

• Develop and lead marketing strategies aligned with company objectives and target audience needs in both the U.S. and Vietnam.
• Manage end-to-end marketing campaigns across digital and traditional channels, including social media, email marketing, SEO, SEM, content marketing, and paid advertising.
• Lead a team of marketing specialists, providing guidance, mentorship, and feedback to enhance performance and skills development.
• Analyze market trends, customer behavior, and competitive activities to identify growth opportunities, particularly in the U.S. and Vietnam markets.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and consistent brand messaging.
• Optimize marketing spend and efforts by closely monitoring campaign performance metrics and KPIs, making necessary adjustments to achieve optimal ROI.
• Generate reports and insights on campaign effectiveness and overall marketing performance, presenting recommendations to senior management.
• Oversee content creation, from planning to execution, ensuring high-quality, engaging, and relevant content for target audiences.
• Stay up to date on the latest marketing tools, platforms, and trends to continuously enhance the team's marketing capabilities.

REQUIREMENTS

• Bachelor or Master's degree in Marketing, Business Administration, or a related field from a U.S. university.
• 3+ years of experience in marketing, with at least 1 years in a lead or managerial role.
• Proven success in planning and executing impactful marketing campaigns in both U.S. and Vietnam markets.
• Strong knowledge of digital marketing tools and techniques (e.g., Google Analytics, SEO, SEM, social media, email marketing).
• Experience with CRM systems and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong leadership and team management skills with the ability to inspire and develop team members.
• Excellent analytical and problem-solving abilities, with experience in using data to drive decision-making.
• Outstanding communication skills in both written and verbal formats.
• Ability to manage multiple projects in a fast-paced environment with attention to detail and deadlines.

THE COOL PERKS & BENEFITS

• Attractive allowances to enhance your compensation package
• Performance bonus to reward outstanding work
• Free lunch to keep you fueled and productive throughout the day
• Comfortable and flexible working environment to create a pleasant and stress-free atmosphere
• Outing and team-building activities such as company trips and sports days to promote a healthy work-life balance
• Growth opportunity to learn and work in a professional environment, enabling you to achieve your career goals
• 13th-month salary and annual review to ensure that your hard work is recognized and rewarded
• Annual day leave to recharge and enjoy quality time with family and friends
• Birthday benefits and holiday breaks to celebrate your special moments and enjoy time off
• Unique opportunity to work with an ex-Googler and a co-founder of a Silicon Valley unicorn, providing you with invaluable experience and insights.

Preferred:

• Experience in a B2B or tech-focused environment is a plus.
• Familiarity with the latest marketing technologies and tools (e.g., A/B testing, personalization, and analytics software).
• Master's degree in Marketing or an MBA is a plus.

HOW TO APPLY

• Send CV to email [Confidential Information]
• For more information, do not hesitate to contact 0931803489