1.Key Responsibilities:
Strategy Development and Execution:
- Develop and implement comprehensive marketing strategies tailored for international e-commerce markets.
- Lead and oversee marketing campaigns across various channels, ensuring alignment with business objectives and market trends.
Team Leadership and Collaboration:
- Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
- Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive execution of marketing strategies.
Market Analysis and Insights:
- Conduct thorough market research to identify trends, opportunities, and competitive landscape in international markets.
- Utilize data and analytics to measure campaign performance and provide actionable insights for continuous improvement.
Digital Marketing and E-commerce Optimization:
- Oversee digital marketing efforts including SEO/SEM, social media, email marketing, and online advertising.
- Optimize e-commerce platforms for user experience, conversion rate, and customer engagement.
Budget Management:
- Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve maximum ROI.
- Monitor expenditures and adjust strategies as necessary to stay within budget while meeting campaign goals.
Brand Development and Promotion:
- Strengthen and promote the company's brand presence in international markets through innovative marketing initiatives.
- Develop and maintain relationships with key stakeholders, partners, and influencers to enhance brand visibility and reputation.
2.Requirements:
Experience:
- Proven experience in marketing for international e-commerce markets.
- Demonstrated success in developing and executing marketing strategies that drive growth and engagement.
Skills:
- Strong leadership and team management skills with the ability to inspire and guide a diverse team.
- Excellent understanding of digital marketing tools and techniques, including SEO/SEM, social media, email marketing, and online advertising.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
Language: Proficiency in English is required. Additional language skills relevant to international markets are a plus.
3.Benefits:
- Salary: negotiable + bonus.
- Employees receive full wage insurance.
- Health care programs.
- Quarterly/Annually bonus, Project bonus
- Company trips: 1 per year.
- Laptop provided
