About The Company
Our client is a leading cosmetic brand specializing in trendy, high-quality makeup products. Established in Vietnam in 2017, they have rapidly grown to become the number one cosmetic brand in the market. Known for its innovative and fashionable offerings, our client consistently sets the standard in the industry, ensuring that customers always have access to the latest beauty trends. The company prides itself on its commitment to quality, creativity, and customer satisfaction.
Summary
Our client is seeking a Marketing Manager to lead their vibrant marketing team in Vietnam. This is a unique opportunity to drive the brand's digital presence and market growth in the competitive cosmetic industry. As the Marketing Manager, you will play a pivotal role in shaping and executing innovative marketing strategies, managing key relationships with influencers, and ensuring high returns on marketing investments. If you thrive in a fast-paced environment and are ready to make a significant impact, we invite you to bring your expertise and lead the journey to continued success.
HIGHLIGHTS
Skills: MKT Planning, ROI Management, Data Analysis, Digital Marketing, KOL and Influencers Management, Content Creation
Competencies: Leadership, Team Coordination, Strategic Thinking, Analytical Skills, Creativity
Knowledge: Cosmetic Industry (Make-up), Digital Marketing Tools, Social Media Platforms, Vietnamese Market Trends
Experience: 5+ years in marketing within the cosmetic industry
DELIVERABLES & KPIs
- Increase in brand awareness and market share.
- Effective management of digital marketing campaigns and measurable improvement in ROI.
- Successful coordination of the marketing team's activities.
- Development of innovative marketing strategies tailored to the Vietnamese market.
- Expansion of KOL and influencer networks to boost brand visibility.
Responsibilities
- Manage and lead a team of content creators, designers, digital marketing executives, and influencer management executives.
- Develop and implement digital marketing strategies to drive brand growth and engagement.
- Coordinate marketing activities for higher effectiveness.
- Manage KOL and influencer relationships to enhance brand presence.
- Monitor and analyze marketing performance metrics to optimize campaigns.
- Stay updated with the latest industry trends and competitor activities.
Competencies & Skills
- Proven leadership and team management skills.
- Strong understanding of digital marketing and content creation.
- Experience in managing KOLs and influencers.
- Ability to analyze data and manage marketing ROI.
- Excellent communication and coordination skills.
PERSONALITY
- Proactive and innovative.
- Detail-oriented with a strategic mindset.
- Adaptable and able to work in a fast-paced environment.
- Strong interpersonal skills.
DETAILS
Reporting Line: CEO (Korean) in Vietnam, dotted line to Company Director in Seoul.
Team Management: Responsible for managing a team of 10 young, dynamic professionals.
Compensation: Competitive base salary
Benefits: 13th month salary guaranteed, social insurance on full salary, and lunch allowance
Engagement Type: Full-time, On-site, Contract
Working Location: Binh Thanh District, Ho Chi Minh City
Working Time: Monday to Friday, 8 am to 5 pm
Requirements
Open to: Vietnamese nationals only
Language Requirement: Vietnamese, Korean and English are a plus.
Academic Requirement: Bachelor's degree in Marketing or a related field.
Certifications: Relevant marketing certifications are a plus.
EEO STATEMENT
Our client is committed to diversity, equity, and inclusion and is an equal-opportunity employer. All candidates who meet the qualifications for the role will receive equal and fair consideration.
