We are Paula's Choice Skincare, a global skincare company founded in the US (Seattle) in 1995. Paula's Choice is an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brand since 2021 where we are proud to present our core values and continue to grow together with our sister brands.
The Marketing Manager will be responsible for marketing initiatives to drive the brand performance of this high-growth Direct-to-Consumer brand and overseeing all marketing activation for key wholesale accounts.
Within this role you will report into the General Manager
Responsibility:
- Responsible for driving campaign planning, themes & execution
- Develops new product launch plans
- Works with digital channels and markets to share key product and marketing updates and collaborate to deliver globally effective marketing plans
- Responsible for providing trend & industry insight
- Responsible for driving Paula's Choice brand presence with key wholesale accounts
- Oversee the global product line to ensure the portfolio is thriving and competitive
- Work closely with General Manager to develop marketing and promotional marketing initiatives incl. size of prize to reach key customer targets and achieve business goals for all Online channels
- Develop new product launch plans and deploy as needed across online and offline channels
- Responsible for all communication creatives Ideation, consumer insighting and final execution- of how to bring the brand and concept come to life
- Ensure consistency in terms of Brand content and build the Brand buzz and engagement across Social media channels
- Monitor and analyse Site experience and come up with recommendations on how best to optimize the DTC site
- Collaborate with sales manager on marketing calendar planning
- Partner with sales and educations teams to develop in-store activation & event planning
- Leading all visual marketing asset (photos, videos) requests with the creative team
- Collaborating with visual merchandiser & creative team to strategize & execute a compelling retail presence
- Working with the brand marketing team to coordinate social media & influencer support
- Leading retailer co-creation programs
- Other responsibilities as assigned by General Manager
Requirements and Qualifications
- 5+ years in brand management or marketing
- Strong marketing / brand management toolkit (positioning, campaign development, on-brand messaging and asset development)
- Track record in creative thinking and working with internal and external creative partners
- Building integrated campaigns, generating key marketing themes that can cascade to a range of channels in a powerful way
- Experience in retail marketing (developing programs, events, activations for key wholesale partners)
- Agility and strategic thinking for a dynamic category and channel
- Fluent in English
What can help you really stand out:
- Strong understanding of digital marketing & consumer products
- Relevant beauty/skin care industry experience a plus
- Experience with creating strong go-to-market strategies for new product launches
Note: At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.
