About Birdeye
Birdeye is a leading crypto data aggregator. It provides diversified data products, including an all-in-one tool for crypto degen traders (birdeye.so), and various data solutions for enterprises. Crypto investors use Birdeye to discover hidden gems, keep track of tokens and wallets, and monitor price bots all in one place.
Birdeye has positioned itself as a leader in providing valuable data, insights and tools to help retail users make informed decisions, and to help enterprises to build better products.
Birdeye has offices in Singapore and Hanoi:
- Singapore Office: 7 Toh Yi Drive, #04-271, Toh yi Gardens, Singapore (590007)
- Hanoi Office: Toong Coworking Space, 4th Floor, N01-T4 Building, Diplomatic Corp. Township, Bac Tu Liem, Hanoi, Vietnam
About the Role
In this dynamic role, you'll be the mastermind behind crafting and executing Birdeye's marketing strategy, reaching new audiences, and amplifying our brand awareness across the ever-evolving crypto landscape.
Your Responsibilities
- Formulate and execute a comprehensive marketing strategy that enhances brand awareness, user acquisition, and engagement across all Birdeye products and services. This strategy will leverage a variety of channels to reach your target audience effectively.
- Develop high-quality content assets (blog posts, social media content, website copy) that educate and captivate your target audience, fostering brand loyalty and establishing Birdeye as a thought leader in the industry.
- Proactively manage and cultivate partnerships. Identify and suggest strategic co-marketing campaigns with key partners that are mutually beneficial and foster business growth for both Birdeye and our partners.
- Play a key role in organizing and promoting both physical and virtual Birdeye events. Additionally, actively participate and represent Birdeye at relevant crypto and blockchain industry events to build brand recognition and secure valuable industry partnerships.
- Lead the planning and execution of online and offline marketing campaigns, ensuring maximum reach and impact to achieve desired marketing objectives.
- Motivate and guide your marketing team members, fostering a collaborative and high-performing environment that prioritizes continuous learning and innovation.
- Stay ahead of the curve by actively monitoring industry trends and identifying emerging opportunities for Birdeye's growth within the ever-evolving crypto landscape.
- Utilize data analytics tools and marketing performance metrics to continuously optimize marketing strategies and ensure maximum return on investment (ROI).
We're Looking For Someone with:
- Minimum 03 years of experience in a marketing management role, preferably within the B2B or B2C tech space.
- Expertise in leveraging marketing campaigns to strengthen brand identity
- Deep understanding of the blockchain ecosystem, including cryptocurrencies, exchanges, wallets, and the crypto native mindset.
- Proven ability to develop and execute data-driven marketing campaigns across multiple channels.
- Experience with marketing automation platforms and analytics tools
- Excellent written and verbal communication skills, with a talent for crafting concise and engaging content.
- A passion for crypto and a strong belief in the transformative power of blockchain technology.
- Excellent leadership and communication skills to effectively manage and motivate marketing team.
- Knowledge of AI tools used in marketing is a plus.
What we offer:
- Competitive compensation: We value your talent and offer a salary that reflects your skills and experience, along with a comprehensive benefits package.
- Own your schedule: Enjoy the flexibility of a hybrid work model, allowing you to work remotely or collaborate in-office.
- Join the Crypto Tribe: Be part of a passionate team revolutionizing the future of crypto. We're not just colleagues, we're a family.
- Make a Global Impact: Work on a product trusted and used by millions of crypto traders worldwide.
- Continuous Growth: Thrive in a fast-paced environment brimming with exciting challenges and opportunities to learn and advance your career.
