THE ROLE
The Marketplace Marketing Specialist will be responsible for driving user acquisition through a mix of digital and guerrilla marketing strategies. This role is ideal for someone with a robust growth hacking mindset and extensive experience in digital advertising and email marketing. The supervisor will play a crucial role in setting up and optimizing marketing campaigns to ensure a successful launch and sustained growth post-launch.
KEY RESPONSIBILITIES
1. Marketing Strategy Development:
- Strategic Planning: Develop and implement comprehensive marketing and growth strategies aligned with business objectives.
- Market Research: Conduct market research to identify target audiences, market trends, and competitive landscape.
- Brand Development: Define and enhance the company's brand positioning and messaging to build a strong market presence.
2. Customer Acquisition:
- Digital Marketing: Lead digital marketing efforts, including SEO/SEM, PPC, social media marketing, email marketing, and content marketing to drive traffic and conversions.
- Lead Generation: Develop and execute lead generation campaigns to attract corporate clients.
- Partnerships: Identify and establish strategic partnerships to expand market reach and drive customer acquisition.
3. Customer Engagement and Retention:
- Content Strategy: Create and manage a content strategy that engages and educates target audiences through blogs, whitepapers, case studies, and more.
- Email Campaigns: Design and implement email marketing campaigns to nurture leads and retain existing customers.
- Customer Loyalty Programs: Develop and manage customer loyalty programs to increase retention and lifetime value.
4. Analytics and Performance Tracking:
- KPIs and Metrics: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives.
- Data Analysis: Use data and analytics to track performance, identify trends, and make data-driven decisions.
- Reporting: Prepare regular reports and presentations on marketing performance for the leadership team.
5. Team Leadership and Collaboration:
- Team Management: Lead and mentor the marketing team, fostering a culture of creativity and excellence.
- Cross-Functional Collaboration: Work closely with the sales, product, and customer success teams to ensure alignment and collaboration on growth initiatives.
- Budget Management: Manage the marketing budget effectively to maximize ROI on marketing spend.
QUALIFICATIONS
Skills:
- Growth Marketing: Proven experience in developing and executing growth marketing strategies.
- Digital Marketing: Expertise in SEO/SEM, PPC, social media marketing, email marketing, and content marketing.
- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Communication: Excellent communication and interpersonal skills.
- Leadership: Strong leadership and team management skills.
- Project Management: Ability to manage multiple projects and meet deadlines.
Attributes:
- Innovative: Creative thinker with a passion for innovation and problem-solving.
- Results-Oriented: Focused on achieving measurable results and driving growth.
- Collaborative: Team player with a collaborative mindset and strong interpersonal skills.
- Adaptable: Ability to thrive in a fast-paced, dynamic startup environment.
WHAT WE OFFER
- Attractive income package;
- Working hours: Monday - Friday (8:30 a.m. - 6:00 p.m.);
- Social insurance insurance according to regulations;
- Celebrate birthdays for employees, gifts for important personal occasions;
- Weekly/monthly internal activities;
- Young and flexible environment, no check in/out;
- Are provided with uniforms and necessary equipment to improve working efficiency;
- Be trained and developed in a dynamic environment, with regular training, coaching, knowledge and skill sharing programs;
- Parking allowance;
- Working at: 112 Dien Bien Phu, Da Kao, District 1, Ho Chi Minh City
