MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.
We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.
It's our ability to build influence and deliver impact that separates us from the crowd it's how we deliver the results our clients desire.
Our holistic approach brings to life the collaborative Power of One principle we apply within and outside of the Publicis Groupe.
Job Description
CREATIVE STRATEGY:
- Developcreativeideaorconceptforcampaignsforamulti-channelenvironment,inpartnership with the Creative GroupHead.
- ProvidecontentdirectiontocontentspecialistswithintheDigital & Social/PRteams&oversee content master plans that encompass allchannels.
- Steer, prepare & lead joint brainstorms for new content ideas that work acrosschannels.
- Researchtargetaudiences,bestpractices,clientmaterials&performcontentauditstoidentify& craft the right contenttone.
- Participateinclientmeetingstopresentcreativeideas,plans,amendments&reportprogress; prepare presentationmaterials.
- Updatethecreativeteamaboutsocial,cultural&industrytrendsthatarerelevanttocreative& content development.
COPY & CONTENT DEVELOPMENT:
- Write clear, persuasive, originalcopy.
- Overseecontentproduction&designerworktomakesureitisalignedwiththestrategic& creativedirection.
- Edit&proofcontentinbothVietnamese&English,ensuringcontentquality&consistencyacross channels.
- Ensure all content is delivered on time & tobudget.
PEOPLE:
- Contributetoidentification,recruitment&retentionoftoptalent(copy&content)byensuring that juniors are given your respect are listened to & are recognized for theirwork.
- Coach & develop teammembers.
- Audit team allocation & correct asnecessary.
- Maintainoverviewofcopy&contentworkbysubordinates;ensurethatallprojectscarriedout& deliverables submitted to clients are of the highestquality.
- Ensurethatrelationshipsinthecreativeteamworkeffectively,andberesponsibleforsolving inter-team issues for designated creative & contentprojects.
- Champion our MSL culture of integration & collaboration across disciplines &teams.
CONSULTING:
- Build,maintain&developtrustwithclientsasacreativeadvisoractivelyparticipateinclient meetings to provide creative & contentviews.
- Ensureyouacquireaclearunderstandingofclientbusiness,budgetaryconstraints&usethis knowledge to provide relevant creativesolutions.
- Use questioning & listening skills to deepen your understanding of client issues &briefs.
- Be critical in your thinking & constructive in yourfeedback.
Qualifications
- At least 5 working years of experience in Copywriting especially in Digital and IMC based campaigns/projects
- Experience leading a team and projects
- Good at speaking English
- Good in Vietnamese insights and always on trend
- An interest in capturing and telling exceptional stories of people.
- A personalpurpose of making human centeredwork.
- Highly creative and imaginative.
- Hasa goodwritten and interpersonal skills.
- An eye for detail.
- Have an interest in commerce, popular culture, and new advertising trends and techniques.
Additional Information
- An off-beat perspective and the courage to look at challenges.
- Responsible and dedicated.
- A cheerful, humble individual who is very willing to learn every day, easy to manage and highly collaborative.
- Someone who is honest, responsible, down to earth, hardworking, and passionate.
