MAIN PURPOSE:
- In charge of developing/ managing Modern Trade and Horeca customers to achieve AOP in Revenue and Profitability.
- Accountable for channel and customer strategy setting, trading terms negotiation, customer Joint Business Plan, organizational development, and successful operation to achieve profit and sales volume objectives in assigned channels.
- Accountable for planning and successful implementation of trade strategy in all key accounts, including Product/ Packaging, Pricing, Placement, POSM, and Promotion, to achieve the business's AOP.
KEY ACCOUNTABILITIES:
- Responsible for Key Account channel's P&L, developing KA channel strategy and annual business plan
- Responsible for developing and implementing a Joint Business Plan with key accounts
- Responsible for negotiating annual trading terms with Senior Purchasing Directors of all accounts
- Accountable for sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly
- Responsible for giving inputs, and feedback to develop channel objectives and strategies.
- Responsible for leading the sales forecast process of KA team, including annual and 3-month rolling sales forecast
- Responsible for yearly/ quarterly/ monthly planning and implementing of channel strategy, including that of Product/ Packaging, Pricing, Placement, POSM, and Promotion to drive primary and secondary sales for the whole area.
- Deploy monthly/quarterly secondary sales targets, trade activation programs (product launch, display, trade promotion, consumer promotion, supporting activities, etc.)
- Responsible for recruiting, training, and coaching
- Responsible for professional and personal development and career planning for all staff to maintain continuity and meet the business growth
- Responsible for building and maintaining good relationships with KA customers;
- Reviewing customer profiles to understand well Customer insight/needs.
- Accountable for daily/weekly/monthly sending reports accurately and timely.
JOB SPECIFICATIONS
Vietnamese only.
Education/ Training Qualifications: University degree in relevant field, MBA is preferred
Experience:
- 4 -5 years experience, Trained at multi-national, ready for broader roles
- Vietnamese prefer, fluent English
Work-related skills:
- Strong negotiation especially trading term.
- Strong Analytical and planning skills
- Strong Organizational and Leadership skills.
- Strong and deep knowledge of category management and new product management.
- Knowledge of Distribution and Selling Skills.
- Knowledge of MT, Key Account Clients, Distributors, and FMCG Route to market.
- Sales team management skills
- Recruitment and people development skills.
- Sales force coaching & training skills.
- Customer and sales data management.
- Dynamic public presentation and problem-solving.
- Sales Ethics and knowledge of the legal aspect and the rules of competition.
Soft skills:
- Advanced in presentation and negotiation skills
- Advances in communication skills
- Good priority-setting and problem-solving skills
- Good planning/following up skills
Other special requirements (if any): self-learning motivation
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Tp on Vit Thi Quc T - Viet Thai International Group
VTI Group: Highlands Coffee, Pho24, ALDO, The Coffee Bean and Tea Leaf
Website: https://vticareers.talentnetwork.vn
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Hotline: 028 3512 8776
119-127 Nguyen Co Thach St., Dist. 02, HCMC (Mon - Fri, 08:00 -17:00)
