Description
The Role:
The Online Customer Marketing Manager will be responsible for the development & growth of our online partners. Primary focus will be to improve, innovate and deliver the best-in-class Brand & Online customer experience, which will lead to consumers purchasing our products. This role reports to the Country Online Business Manager & collaborates closely with Country Marketing Manager.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you'll need for success at Logitech. In this role you will:
- Define and lead the Country Online marketing strategy, building calendar of priorities and activities
- Drive creativity & innovation for our brands through Online campaign executions
- Lead the Online Marketing program & promotion execution
- Provide assistance in the analysis of data from key campaigns to then create, share & grow best practice scenarios
- Build Logitech's brand & mindshare with both eCommerce Partner and Consumers in terms of product content, information and execution online
- Lead the best in class product launches and ensure full visibility of products online
- Assist in the creation of demand generation strategies & programs, such as Product Display Pages (PDP), Landing Pages, Content Pieces, Search Engine or Social Media activation that will eventually drives consumers to our brand store
- Timely content & activities put in place to achieve company business targets and the support the sales to maximize business opportunities in country
- Be a Game Changer. Redefine online marketing in Singapore, and create the best in class digital execution
- Closely tie in Online strategy with country revenue and profitability target
Key Qualifications
For consideration, you must bring the following
minimum skills and behaviors to our team:
- Bachelor's degree with good academic performance is nice to have
- Minimum 5 years of experience in Online sales & marketing
- Demonstrable experience executing online programs with clear Goals/Outcomes
- Demonstrable experience using Search Engine tactics and executions to deliver commercial outcomes
- An understanding of various Social Media platforms and how they can be used to drive a consumer purchase.
- Solid presentation & negotiation skills and ability to manage relationships across many partners and agency
- Strong knowledge of market/customer needs with good market analytics skills
- Can work independently and a self-motivated person with good communication skill and willing to initiate and explore new ideas
- Ability to work under stress environment with extremely short turnaround time
- Ability to work under ambiguous situation, and demonstrate ability to define steps to meet goals
- Skills in Adobe Illustrator and Photoshop is a plus
- Experience in FMCG Industry or Online Marketplace Platform is a plus
Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we're small and flexible enough for every person to take initiative and make things happen. But we're big enough in our portfolio, and reach, for those actions to have a global impact. That's a pretty sweet spot to be in and we're always striving to keep it that way.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
