Theo di chi tiu cho qung co v cc dch v outsource, thm nh k hoch, phn b ngn sch v xut ti u ha cho cc campaigns Performance Marketing.
i sot cc bo co kim tra tnh chnh xc v hp l ca cc bo co chi tiu.
Thit k v phn tch d liu Marketing bng cch s dng truy vn c s d liu (SQL/Access/Google Sheet Query), cng c phn tch trang web (GA4), cng c phn mm qun l chin dch,... nh k nh gi v xut ti u ROI.
Lp bo co c lp v KPI, NRU, NAU, Conversion rates, Engagement,... cho lnh o xem xt.
Nghin cu ad hoc, ti u bo co t ng ha, v xut cc cng c cn thit h tr qun l v tng trng hiu qu cho cc chin dch Marketing.
Kim sot ton b d liu, lp bo co tng vn theo yu cu ca lnh o.
Requirements
C kinh nghin t3 nm tr ln trong Performance Marketing, am hiu v mi nn tng qung co ph bin trong th trng tnh n hin ti.
C hn 1 nm kinh nghim lm Business Analyst l mt li th.
C hn 3 nm kinh nghim lm Account ca Marketing Agency l mt li th.
C kh nngt setup v s dng cc cng c Google Analytics, Looker Data Studio, Forecast Ads Spend
C k nng qun l ngn sch v bo co chi tiu.
C kh nng phn tch hiu qu u t cng vi s nhy bn vi thng tin.
C k nng giao tip v cht vn hiu qu vi kh nng trnh by mch lc v thuyt phc.
C kh nng xy dng quan h tt vi i ng trong ni b v cc nh cung cp dch v.
Thnh tho trong vic to cc bi thuyt trnh hp dn trc quan v d hiu bng cc cng c nh Google Sheets, Google Slide, v cc cng c tng t.
C k nngthit k, phn tch cc ch s Marketing Database, xut report trc quan v chi tit.