Main Job Purpose:
- This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric way.
- This role partners with the Revenue Management APAC in the design & implementation of RM (Revenue Management) methodology and tools, capability across Sales and Marketing team to identify Revenue opportunities across the following but not limited to:
1.Brand Portfolio Pricing (including pricing strategy and execution etc.)
2.Price pack architecture (OBPPC, etc.)
3.Value Chain Management
- Responsible for RM opportunity identification & implementation on strategic pricing, designing packs price architect (OBPPC), and managing the value across the value chains
- Lead Pricing agenda of Heineken Vietnam
Job Descriptions:
- Analyze and make recommendations of portfolio management to maximize revenue and profit. This includes working with Commercial team on long term innovation pack/price architecture with a total profit pool lens
- Conduct business analyses & generate insight for, a) identification of NR (Net Revenue) opportunities within channels x regions to be executed within the year; b) implementation tracking for ongoing project reviews
- Develop appropriate RM dashboards and tracking methodologies for top management, country leadership & commercial teams
- Build and track pricing Pulse in the market with consumer, trade and ex-brew price of Heineken and competitors
Key Relationships:
- Revenue Management Leader - APAC/ RM Managers & Business Analysis Team Members
- Head of Sales, Finance partnering
- Brand/Trade Marketing & Commercial Team Leaders
Experience & Qualifications:
- 3-5 years of relevant work experience, with senior analyst or managerial level
- Commercial experience in consumer goods (Trade Marketing, CMI, Cat Management, Sale analytics, Revenue Management)
- Applying business insights & analytics to achieve business objectives
- Solid Analytical (excel, macro, Power BI) skills
- Revenue management experience preferred in the consumer goods industry
- Understand the context, applying critical thinking and present the solution thoroughly
Skills:
- Understanding key elements of revenue management (Pricing strategy, price pack architecture, value chain)
- Ability to structure work-streams overcoming ambiguity (e.g lack of availability of complete data sets)
- In-depth experience in working with data, category & market data to identify commercial opportunities
- In-depth understanding of various analyses tools (macro, excel etc), techniques (price elasticity, cross elasticity,...)
- Delivering the analyses & recommendations in an FMCG context through impactful partnerships & ownership from brief to delivery
- Growth mindset with can do attitude
