Product Manager

Product Manager Sb

All genders

About Biocodex

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:

Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with its Symbiosys range and make early-stage investments in start-up companies

Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children

Women's health with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above 500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

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Following the Vietnamese market potential for Biocodex, the Group has decided to open its newest affiliate in Vietnam with the goal to expand its footprint and market share in Vietnam.

As the Product Manager Sb at Biocodex Vietnam, you will have the opportunity to build strong brand awareness, increase brand penetration and market share for Sb. accross channels and win proposition from cure to care brand in Microbiota Care segmentation in Vietnam market Your position will be instrumental in achieving the company's goal in Vietnam.

You will report to the Group Product Manager.

YOUR RESPONSIBILITIES

• Identify how brand is currently position in the market and define winning and differentiated brand position vs competition
• Develop and implement brand strategy and manage brand campaigns to ensure that product meet consumer's expectations and to build brand credibility
• Localise Global brand materials
• Conduct ATL/BTL initiatives and evaluate marketing impact for continuous improvement.
• Organize brand events such as product launches, exhibition and activations at hospital and pharmacy channel.
• Create, manage, editor calendar to deliver marketing campaigns for Sb. portfolio.
• Measure and report on success of marketing campaigns
• Develop and monitor marketing budgets for Sb. porfolio.
• Partnership with professional associations to leverage brand differentiation and positioning
• Collaborate with sale and marketing team to build robust marketing plans
• Evaluate and propose new products/SKUs launch to satisfy customer needs and support Sb. porfolio growth.

Requirements:

• Strategic Marketing Expertise: Proven ability to develop and execute comprehensive marketing strategies for OTC drug products. Understanding of customer journeys, customer insight per touchpoint and the ability to create impactful campaigns that resonate with target audiences. Demonstrated analytical and strategic thinking skills, with a focus on data-driven decision making.
• Channel Experience: Experience conducting ATL (Above-the-Line) and BTL (Below-the-Line) campaigns across OTC and/or consumer channels. Strong experience working with both traditional and modern business channels, including retail, digital, and pharmacies.
• Consumer Insights: Ability to identify and anticipate consumer trends to keep the brand relevant and competitive. Experience developing and overseeing user trends analysis to inform marketing strategies.
• Creativity and Innovation: Proven ability to generate creative and innovative marketing ideas that drive brand awareness and sales.A passion for staying up-to-date with the latest marketing trends and technologies is a plus
• Stakeholder Management: Excellent communication and interpersonal skills to effectively manage stakeholders at all levels.
• Teamwork and Adaptability: A strong team player with a positive and collaborative attitude. Willingness to learn and adapt to new challenges and opportunities.
• Additional Considerations:Pharmaceutical Industry Knowledge: A deep understanding of the pharmaceutical industry, regulatory requirements, and best practices isdesirable.
• Digital Marketing Proficiency: Strong skills in digital marketing, including social media, content marketing, SEO, and email marketing is a plus

WHY BIOCODEX

Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the 4P's : People, Planet, Profit and Purpose and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Join us!