The Product Manager for the Luxury Division is responsible for the overall strategic direction, development, and management of assigned prestige beauty brands within the L'Oral portfolio. This role requires a deep understanding of the luxury beauty market, consumer trends, and competitive landscape. The Product Manager will lead cross-functional teams to define and execute product strategies that drive growth, market share, and brand equity within the luxury segment.
Responsibilities
- Market Analysis & Opportunity Identification: Conduct thorough market research, analyze consumer insights, monitor competitor activities, and identify emerging trends within the luxury beauty space.
- Product Strategy Development and Management: Develop and execute comprehensive product strategies for assigned brands, including defining target audiences, product positioning, pricing, and go-to-market strategies. Oversee the product lifecycle from ideation and concept development through launch and post-launch performance analysis, ensuring alignment with brand objectives.
- Cross-Functional Collaboration: Lead and collaborate with cross-functional teams, including Sales, R&D, Packaging, Finance and Supply Chain, to ensure seamless product development and execution.
- Financial Management: Manage product budgets, track P&L performance, and contribute to forecasting and financial planning for assigned brands.
- Brand Building & Equity Enhancement: Develop brand stories & communication strategies. Manage the execution of brand visual in O+O channel to reinforce brand equity and resonate with the target audience.
- Performance Monitoring & Analysis: Track key performance indicators, analyze sales data, and conduct post-launch evaluations to identify areas for optimization and improvement.
- Retail Activation: Develop and execute brand activation in retail channel to drive traffic and build brand equity with the intention to increase brand recuirtment.
Qualifications
- Bachelor's degree in marketing, Business Administration, or a related field.
- 4+ years of experience in product management with good understanding of cosmetic products, beauty audience and purchase behavior.
- Proven track record of successfully launching and managing beauty products.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across different levels and functions.
- Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
Additional Skills (Preferred)
- Experience with product forecasting and P&L management.
- Knowledge of digital marketing and e-commerce strategies.
- Familiarity with beauty product development processes and formulations.
