The Purpose of Your Role
We are seeking a dynamic and results-driven Product Marketing Manager to lead our marketing initiatives for a healthcare platform of Hello Health. The role involves developing and implementing digital strategies to drive lead generation and customer acquisition through channels. The ideal candidate will have a strong background in digital marketing, particularly in the healthcare sector, with a proven track record of successful campaigns that cater to both business partners and end consumers.
Key Responsibilities:
- Develop and execute product marketing strategies to drive adoption and lead generation across channels.
- Implement optimized campaigns across digital channels to attract high-quality B2B and B2C leads.
- Ensure alignment with platform objectives, maintaining brand consistency and optimal user engagement.
- Use advanced targeting techniques to maximize lead acquisition.
- Develop and manage performance marketing campaigns on Meta platforms for targeted traffic and conversions.
- Collaborate on compelling content aligned with industry standards to engage B2B and B2C audiences.
- Manage campaigns on Meta platforms (Facebook, Instagram) to drive targeted traffic and conversions.
- Conceptualize and execute marketing events tailored for B2B2C engagements, managing logistics and promotions.
- Utilize analytics to track performance, provide insights, and optimize campaigns.
- Optimize ad placements, budgets, and creatives based on data insights to achieve optimal ROI.
- Plan and execute engaging marketing events for special health days, including logistics, promotion, and post-event analysis.
- Make data-driven decisions to improve campaign effectiveness and achieve KPIs.
- Manage the marketing budget for optimal results across channels and campaigns.
Qualifications:
- Bachelor's degree in Marketing, Product Marketing, or a related field.
- 3-5+ years of experience as a Marketing Manager/ Growth Marketing Manager
- Proven experience in product marketing, experienced in the healthcare sector is a plus, with a focus on lead generation and performance marketing.
- Proficient in utilizing Line and Meta platforms for marketing campaigns.
- Excellent analytical skills and ability to interpret data to drive marketing decisions.
- Exceptional communication, leadership, and project management skills.
- Fluency in English and local language (written and spoken).
What Hello Health Group Offers:
We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.
You will love working here!
- Competitive package
- Professional and open working environmentculturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
- Opportunities to improve English skills within an international teamEnglish is the official language in all Hello Health offices.
Do you think you've got what it takes Apply now!
