Are you passionate about leveraging digital platforms to drive product growth in the market and excited about marketing AI-powered software products of a high-energy, collaborative, and tech-forward company Consider joining Renn Labs, where innovation meets global impact. We're seeking a dynamic Product Marketing Specialist who brings a profound enthusiasm for AI technology and a drive to excel in a pioneering team. This is more than a job it's a chance to be at the forefront of technological advancement with a team that values creativity and innovation.
As part of our Marketing team, this Product Marketing Specialist is a crucial role that will collaborate with key stakeholders, the product development team and marketing teammates to drive the success of our software products and services through digital channels.
Are you ready to elevate your value to new heights and redefine the future Start your Marketing journey with Renn Labs today.
The Impact You'll Make in This Role
- Efficiently conducting market research to identify digital trends, competitors, and opportunities, providing valuable insights to form digital marketing choices;
- Effectively developing and executing digital marketing plans that align with the strategy for new product launches, enhancing brand awareness, and driving user acquisition through online channels;
- Expertly building and optimizing customer acquisition funnels, utilizing SEO, SEM, paid and free digital advertising, social media posts, and email marketing, tailored for technology products or business needs;
- Collaborating closely with marketing mates, product development and designers to ensure marketing efforts are cohesive with overall business objectives and strategies;
- Diligently creating and managing engaging content for digital marketing channels as part of the marketing strategy, including landing pages, social media, email campaigns, blogs, and digital advertising platforms;
- Meticulously analyzing digital marketing performance using key metrics to measure the effectiveness of campaigns and optimize strategies for maximum return within the context of market entry and product launches;
- Fruitfully developing and maintaining relationships with thought leaders, partners, and platforms to enhance promotion and reach targeted audiences effectively as part of the marketing strategy;
- Always staying abreast of industry trends, consumer behavior, and emerging technologies to propose innovative approaches and share them with teammates for collective improvement;
- Fostering a culture of creativity, collaboration, adaptability, persistence, a results-driven focus, high standards for deliverables, and continuous improvement within the Marketing team and throughout the entire company.
What You'll Need to Maximize Impact in This Role
- Minimum of 8 years of experience in digital marketing, including at least 5 years in the technology sector, with a proven track record of driving digital marketing success, particularly in product acquisition and/or user-base growth phases.
- Detailed essential marketing-related skill-sets include:
- Demonstrated experience in SEO as a core differentiator to excel in the digital marketing landscape;
- Solid research skills to quickly understand our software products and their market. Alternatively, marketing experience with SaaS products is required.
- Strong capabilities in customer segmentation and ideal customer profile (ICP) development, leveraging research data and insights to create detailed customer profiles.
- Comprehensive understanding of digital marketing channels and tools beyond SEO, including SEM, paid ads, social media, email campaigns, etc.
- Experience with marketing performance monitoring and analytics tools, such as HubSpot, Google Analytics, Google Ads, Facebook, LinkedIn, email marketing platforms, or similar inbound and outbound marketing platforms.
- Knowledge of CRM software to manage customer data, drive engagement, foster customer relationships, and support marketing campaigns with insightful analytics.
- Know-how of video creation and editing to produce engaging content that effectively communicates product features and marketing messages;
- Growth hacking experience for software products is a strong advantage.
- Soft skills that will help you fit well with our way of working include:
- Bringing fresh ideas and innovative approaches to marketing campaigns;
- Using data and insights effectively to make informed marketing decisions;
- Crafting compelling and persuasive content with excellent written and verbal communication abilities;
- Viewing challenges from multiple perspectives and persistently experimenting to uncover the best solutions;
- Demonstrating persistence and a commitment to consistently contributing value over time;
- Excelling both independently and as part of a team in a fast-paced, entrepreneurial environment;
- Embracing growth opportunities with a self starter mentality, especially in AI-driven product development, and building skills that are future-focused and globally relevant.
- The designated title will be assigned based on your strengths, experience, and potential for growth.
Why Renn Could Be Your Next Great Move
- Dive into cutting-edge projects in AI, fintech, news, and e-commerce, where your skills can shape the future of technology.
- Be part of a global team that thrives on collaboration and ensures your contributions create a meaningful global impact.
- Work on transformative initiatives that have the potential to redefine entire industries.
- Partner with leading innovators to drive groundbreaking solutions and accelerate your career growth.
- Receive rewards that recognize your expertise, efforts, and true potential.
PIONEERING THE FUTURE OF INNOVATION WITH RENN
Renn Global Management LLC is a global alternative investment manager building a next-generation asset management firm focused on the technology venture ecosystem. We provide capital solutions across venture capital, private credit, real estate and private equity asset classes. Renn Global has developed a proprietary syndication platform and investment approach that represents the future of asset management.
Renn Labs in Vietnam is an exclusive innovation studio committed to incubating cutting-edge experiments and developing transformative solutions in AI, finance, and e-commerce. Our mission is to create exponential impact, empowering select partners to accelerate their growth and revolutionize their industries. Spearheaded by a top-tier venture capitalist and investor based in the United States and bolstered by a team of diverse experts, our expanding team in Vietnam is at the forefront of groundbreaking innovation.
OUR EXPERTISES
Artificial Intelligence
From machine learning to natural language processing, we create intelligent systems that adapt, learn, and evolve. Erik himself is a repeat founder with 3 exits, who has held many advisory roles and built entrepreneurship programs.
Finance
We design and develop next-gen financial solutions, pushing the boundaries of what's possible in digital banking, fintech, and beyond.
E-commerce
Reinventing the way we buy, sell, and exchange goods online, our e-commerce solutions are designed to deliver unparalleled user experiences and create thriving digital marketplaces.
OUR AI - FIRST CULTURE
Renn is embarking on an exciting
AI First journey, harnessing cutting-edge technologies and methodologies adopted by top tech and digital innovators across the globe. Our transformation goes beyond just technology. We are deeply committed to investing in our people with AI tools.
We are a collective of innovators, thinkers, and creators. Our culture is built on the foundation of experimentation, continuous learning, and a relentless pursuit of excellence. We believe in empowering our small team to make big contributions, ensuring that every voice is heard and every idea is valued.
If you are eager to learn, grow, and inspire those around you, then Renn team is the ideal place for you!
Let's hear what your future teammates say about their journey with Renn
- Shout out to the Renn for bringing me on board and always supporting me. I feel so happy and energetic here. - AI Engineer
- The work is really challenging, and I like it. Many thanks to the team for helping me with data enrichment. - Software Engineer
- Our founder's words deeply inspire me, motivating me to consistently commit to the team's success. - QA Engineer
Does this excite you Let's meet over a cup of coffee and chat!
Renn is a staunch advocate for equal employment opportunities. We embrace and encourage applicants from all backgrounds for every position, without considering race, color, religion, gender, age, national origin, citizenship status, marital status, military or veteran status, genetic information, sexual orientation, gender identity, or any physical or mental disability. We are dedicated to fostering a vibrant work culture that upholds diversity and inclusion, respect and integrity, a strong customer focus, and a commitment to innovation.
