Location: Ho Chi Minh City, VietnamResponsibilities:
- Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
- Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
- Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
- Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
- Engages sales and channel marketing teams to ensure delivery of efficient brand building
- Identify and work out relevant consumer and shopper insights
- Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
Requirements:
- 5 years experience in brand management
- Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
- A thorough understanding of marketing and business functions at FMCG sectoc
- Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
- Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
- Strong analytical, decision making, influence, communication & presentation skills
Interested
For further information about the role. Apply today at: https://forms.office.com/e/sq7HVgVKyd
