Responsibilities:
Building Regional and Country Digital Marketing and E-commerce Strategy
- Lead and drive the development of the regional digital strategy to support business and marketing objectives.
- Provide in-depth expertise in digital media (SEO, ASO, Paid Search, Paid Social, ABM, email marketing, social media community management, programmatic display, DCO, community marketing, influencer marketing) to guide country teams in executing digital marketing campaigns.
- Collaborate with Country Digital and E-commerce Managers to develop annual digital plans, including channel optimization, campaigns, new initiatives, and budget planning.
Partnering with Global Digital Teams on New Initiatives
- Leverage ASEAN market consumer/customer and shopper insights to inform the development of new digital initiatives for the region.
- Work with Insights and Country Digital and E-commerce Managers to identify emerging media consumption and consumer engagement trends, share learnings, and recommend actions for the digital plan.
- Ensure continuous optimization and improvement of media ROAS across all channels.
- Manage stakeholder relationships (IT, Risk, Group) and oversee regulatory, internal due diligence, user testing, and remediation requirements for digital platforms.
Enhancing the Digital Marketing App and Online Shopping Experience
- Manage app development projects with internal teams and external digital agencies to ensure timely and high-quality delivery.
- Develop a standardized Dulux e-shop for the region and collaborate with country teams on consumer engagement programs through CRM activities, aligned with global frameworks and guidelines.
Building and Managing Digital Media Partner Agencies
- Determine the range of services needed from partner agencies to support digital marketing.
- Establish a digital media agency criteria framework, including selection, scoping, performance evaluation, and management.
- Ensure proper documentation of engaged services.
- Periodically review and monitor service delivery to optimize cost-to-service ratios.
- Provide inputs for the annual evaluation of partner agencies.
- Build strong partnerships with leading tech ecosystems (e.g., Facebook, Google, TikTok, LinkedIn).
Establishing Efficient Processes and Educational Resources:
- Guide and train marketers and country digital teams on digital tools, media planning, ad content creation, and budget allocation.
- Set KPIs for measurement and develop the digital marketing dashboard.
Job Requirements:
- Bachelor's degree, with a post-graduate degree in business/management as a plus
- Minimum 10 years of experience in digital marketing, preferably in regional digital leadership roles in MNCs or global agencies, with proven team management and ability to motivate teams
- Solid understanding and knowledge of digital & social media, content marketing, mobile marketing, CRM, e-commerce, martech ecosystems, and digital media planning
- Data-driven mindset and strong analytical skills, with experience in using advanced analytics (e.g., MMM) and DMP, as well as consumer research/insights to optimize media performance
- Working knowledge of media integration modules in Adobe stacks, and expertise in leveraging functionalities of Google, Facebook, TikTok, LinkedIn, and other relevant ecosystems
- Knowledge of mobile marketing platforms (e.g., WhatsApp, Line, Zalo) and e-commerce platforms (e.g., Amazon, Lazada, Shopee, Tokopedia), and the ability to drive end-to-end marketing plans and media ecosystems to meet business objectives
- Strong interpersonal and communication skills to collaborate effectively with cross-functional teams across countries
- Excellent project management skills, with the ability to work independently, deal with ambiguity, and thrive under pressure
- Fluent in English (both spoken and written)
- Ability to work effectively with teams across multiple geographies and time zones
- Proven success in leading high-performing teams and driving team motivation
- Strategic and critical thinking, innovative mindset, and growth-oriented approach
