As a Senior Digital Performance Executive at Sunrise Events Vietnam, you will manage and optimize our digital marketing campaigns to drive performance and achieve business goals. You will work closely with the digital marketing team to develop, implement, and analyze strategies across various digital channels, ensuring maximum ROI and continuous growth. Your expertise in data analysis, performance optimization, and strategic planning will be crucial in enhancing our digital presence and achieving our marketing objectives.
1. Key Responsibilities:
Campaign Management and Optimization:
- Develop, implement, and manage digital marketing campaigns across various channels, including PPC, SEO, social media, display advertising, and email marketing.
- Monitor and analyze campaign performance, identifying areas for improvement and implementing optimization strategies to maximize ROI.
- Conduct A/B testing and other experiments to improve campaign effectiveness and conversion rates.
Performance Analysis and Reporting:
- Analyze and interpret data from various sources, including Google Analytics, social media analytics, and advertising platforms, to assess campaign performance and identify trends.
- Prepare detailed performance reports, providing insights and recommendations to stakeholders for contin uous improvement.
- Develop and maintain dashboards to track key performance indicators (KPIs) and metrics.
Strategic Planning and Execution:
- Collaborate with the digital marketing team to develop and execute digital marketing strategies that align with business goals and objectives.
- Conduct market research and competitive analysis to identify opportunities and trends in the digital landscape.
- Stay updated with industry trends, emerging technologies, and best practices to ensure our digital marketing efforts remain cutting-edge.
Budget Management:
- Manage digital marketing budgets, ensuring efficient allocation of resources to maximize performance and achieve targets.
- Monitor and control campaign spending, ensuring alignment with budgetary constraints and business objectives.
Collaboration and Communication:
- Work closely with cross-functional teams, including content, design, and product teams, to ensure cohesive and integrated digital marketing efforts.
- Communicate effectively with internal and external stakeholders, presenting campaign performance, insights, and recommendations.
- Foster a collaborative and innovative work environment, encouraging knowledge sharing and continuous learning.
2. Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, focusing on performance marketing and campaign optimization.
- Proven track record of managing and optimizing digital marketing campaigns across various channels.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, and other relevant tools.
- Excellent project management skills, with the ability to manage multiple campaigns and meet deadlines.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Knowledge of SEO, SEM, and PPC best practices.
- Experience with marketing automation and CRM systems is a plus.
Benefits:
- Opportunity to work with a dynamic and creative team.
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- Collaborative and inclusive work environment.
- Chance to significantly impact the brand's social media presence and success.
