Talent is borderless!
With this mindset, Anywr Group is assisting companies with their talent acquisitions and has been supporting nearly 5000 candidates with their mobility projects, all around the world.
In the same spirit, Anywr Vietnam are currently recruiting a Senior Performance Marketing Specialist (M/F) for one of our clients, a retail brand, located in Vietnam, Ho Chi Minh City.
Roles and responsibilities:
Digital Performance Marketing:
- Run and refine digital ad campaigns on platforms (e.g., Google Ads, Facebook Ads, TikTok) to boost traffic, conversions, and revenue.
- Assess campaign performance and offer insights to enhance ROI, focusing on customer acquisition and retention.
- Work with content and creative teams to ensure digital assets align with performance goals.
Offline Store Marketing Support:
- Help integrate digital marketing with offline store strategies to increase foot traffic and in-store conversions.
- Use data analytics to gauge online campaign impact on in-store sales and adjust strategies as needed.
- Coordinate with store managers to align marketing with customer behavior insights.
Cross-Channel Integration:
- Assist in creating and implementing strategies that unify online and offline marketing for a cohesive brand experience.
- Leverage performance data to shape strategies for influencer marketing, email, and affiliate campaigns.
Budget and Performance Monitoring:
- Help manage budgets for performance campaigns, ensuring efficient resource allocation for maximum ROI.
- Track expenses and campaign results, providing regular updates to the Marketing Manager.
Analytics and Reporting:
- Continuously analyze key metrics with tools like Google Analytics, social media insights, and CRM data.
- Identify trends to guide ongoing improvements and boost campaign impact.
Your profile:
- Bachelor's degree in Marketing, Business, or a similar discipline.
- 3-5 years of experience in performance marketing, specializing in digital channels for the retail or e-commerce industry.
- Extensive understanding of digital marketing tools and tactics, with a demonstrated ability to boost online sales.
- Background in merging online marketing efforts with offline retail campaigns.
- Skilled in data analysis and performance tracking platforms (such as Google Analytics, Facebook Business Manager, TikTok Ads).
- Excellent communication and teamwork abilities, with a collaborative mindset.
Preferred Skills:
- Background in retail marketing, with insights into customer behavior across both digital and physical spaces.
- Capability to juggle multiple projects and campaigns at once, focusing on achieving impactful results.
- Innovative problem-solving skills and a proactive attitude toward enhancing marketing initiatives.
To apply, please send your updated resume in English to Ms. Apeksha at [Confidential Information]
