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Traveloka

Senior Product Marketing Analyst

Traveloka
Early Applicant
  • 16 days ago
  • Be among the first 50 applicants
Vietnam

Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!





Job Description

Business Performance Analysis:

  • Conduct thorough quantitative and qualitative analysis using various sources of data.
  • Translate analysis findings and personal insights into actionable recommendations for business reviews and marketing plans.
  • Collaborate with senior team members to assist in segmentation, targeting, and positioning strategies for different travel portfolios.
  • Identify customer pain points, media consumption habits, challenges, and concerns.
  • Provide valuable insights on customers, markets, and levers for effective marketing initiatives.
  • Actively liaise with various stakeholders to define marketing support requirements, including channels and business development needs.
  • Generate custom analyses to uncover business trends, identify opportunities, and support key business initiatives.

Competitor Analysis and Market Trends:

  • Collect and analyze data on competitors products, services, marketing strategies, and pricing tactics.
  • Identify competitors that pose significant threats to our company's growth and profitability.
  • Research competitors customers, demographics, buying habits, and psychographics.
  • Monitor industry trends and research future technologies and government policies that may impact our business operations.
  • Identify potential market opportunities and risks to our business model.

Communication and Presentation:

  • Prepare comprehensive presentations for upper management summarizing market research findings and recommendations.
  • Effectively communicate market trends and industry predictions to drive informed strategic decisions.

Able to lead small projects (with supervision/guidance)

  • Execute end-to-end campaign activities including:
    • Define campaigns: audience, messages, channel mix, objectives & activities
    • Execute campaign and build a compelling story to the customer
    • Monitor performance of the campaign & optimize post mortem of the campaigns
    • Identify and execute revenue levers and conversion rate optimization through pricing and promotion (within constraints)


Requirements

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • Graduate of any college degree with up to 2 years working experience
  • Have experiences in e-commerce, online marketing, retail/ investment banking, management consultancy is preferred
  • Passion in data-driven marketing and creating growth
  • Good analytical, project management, and problem-solving skills. Proficiency in data analysis tools and techniques.
  • Detail-oriented with the ability to synthesize complex information.
  • Self-driven, love challenges, have an entrepreneurial spirit and get things done
  • Strong communication, collaboration skill, and ability to work well in an international team environment



If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

More Info

Industry:Other

Job Type:Permanent Job

Date Posted: 12/11/2024

Job ID: 100035489

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Traveloka
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