About Us
ELSA is a San Francisco-based startup founded in 2015. It debuted at SXSW in March 2016, where it won the SXSWedu launch competition, and now has over 50M+ downloads in over 195+ countries. ELSA is a leading, AI-powered language learning platform that teaches people how to speak English confidently to be better understood and tell their story.
At ELSA, our vision is to be the global leader in teaching real-time, conversational English, with the aim of helping over 1.5 billion language learners worldwide. We are here to celebrate and empower every individual on the global stage to build confidence, be understood, and help share their story. Come join our very talented team of people working to make a difference with our proprietary speech recognition technology!
This role will be responsible for all the creative and graphic design for ELSA on multiple channel (app-store, advertising, social media, brand access)
What you will do:
- Go-to-Market Strategy: Develop and execute go-to-market strategies for product launches, ensuring alignment with business objectives and market opportunities.
- Live-Ops Campaign Management: Plan and manage live-ops campaigns to drive user engagement, retention, and monetization, leveraging data insights to optimize results.
- Creative Team Leadership: Lead and manage the creative team, including designers and video editors, to produce high-quality assets for brand-building and user acquisition (UA).
- Brand Consistency and Quality: Oversee and ensure brand consistency across all creative outputs, including app-store screenshots, in-app banners, promotional videos, and other marketing materials.
- Positioning and Messaging: Collaborate with cross-functional teams (Product, Marketing, and Sales) to craft compelling positioning, messaging, and value propositions that resonate with target audiences.
- Cross-Functional Collaboration: Work collaboratively with Product, Sales, and Marketing teams to align strategies and execute initiatives effectively.
- Teamwork and Influence: Exhibit excellent teamwork skills with a proven ability to influence cross-functional teams without formal authority, particularly in Sales, Marketing, and Product Management.
What you will need:
- 5+ years of experience in Product Marketing or a related role, with a focus on digital platforms such as games, native apps, and other interactive products.
- Strong proficiency in go-to-market strategies, live-ops campaign management, and seamless collaboration with cross-functional teams to drive results.
- A solid understanding of User Acquisition framework, coupled with a passion for solving complex problems through strategic and creative approaches.
- Demonstrated success in delivering impactful and innovative campaigns, showcasing a strong ability to align creativity with business objectives.
- English proficiency.
Why will you love working here
- Competitive compensation.
- Working hour: Mon-Fri (9am 6pm), flexible working hour, hybrid working mode.
- 12 days of Annual leave, 1 Birthday leave, 1 Christmas leave.
- Social insurance, health insurance, unemployment insurance for full salary.
- Premium health insurance and annual health check-up to keep you in top shape.
- Free ELSA Premium courses to polish your language skills.
- Sponsorship for online or external courses learn and grow on us!
- Annual company trips and monthly happy hours work hard, play hard!
Apply now to maximize your talents and make a real impact!
