We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless. We believe creativity has the power to transform human behavior, and we use ours to help our clients brands discover their human purpose and play meaningful, active roles in people's lives.
Job Description
As a Senior Strategic Planner you're responsible for creating the effective communication strategies for the communication campaigns of brands within Publicis or Publicis Groupe's client portfolio. This includes targeting the right audience, as well as setting the tone and message of the campaign. For this, you will combine market data, qualitative research and product knowledge in a brief that enables the creative team to produce ideas that will move consumers. Furthermore, you will participate in selling the strategy and the ideas to clients.
RESPONSIBILITIES
- Consumer and Category Understanding:
- Analyze existing data, market reports and trends
- Develop ad-hoc research projects
- Attend focus groups to do qualitative research
- Research the product or service to be advertised, which may involve gaining technical or specific knowledge
- Research the competitive environment: the market situation and the communication in the category
- In summary, gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client's product
- Briefing and Communication Strategies:
- Work with the client to establish their aims and objectives
- Write creative briefs or participate in writing briefs with inputs and directions
- Brief the creative team; set the strategic angle to approach a project; provide the creative team with a clearly defined brief that contains concise information on the product, category, audience and strategy
- Communicate with colleagues within the agency, such as creatives and account managers in the process of developing a campaign
Qualifications
- 2+ years of strategy experience in relevant digital and creative agencies consulting, Client-side and media experience will also be a consideration
- Demonstrable experience in a variety of strategic engagements with regional or global Client brands from various
- Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
- Fluent with insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors
- Up-to-date knowledge of marketing technologies (martech) and digital experience across Paid, Owned and Earned channels
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
