Shopper & Channel Marketing Consultant (Consumer Health)

• About us: Our client is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen servicescreating tangible value at speed and scale.
• Client Project Industry: Ecommerce
• Service Type: Contractor
• Contract Term: 12 months (will be extended)
• Expected Onboard : ASAP - November
• Monthly Salary Rate: Up to 50,000,000 VND (Gross)
• Location: Ho Chi Minh
• Vacancy: 1

Job Scope: will be responsible for managing the client's product portfolio pricing, promotions, discounts, and related seller activities on ecommerce, expected to work with (among others) the client's ecommerce channel sales team, brand/marketing teams as well as relevant team members to build an integrated view of the portfolio pricing and promotions execution model for the client's ecomm business in the short and long term. In addition, they also require managing product catalogue, product content (i.e. images, A+ content etc.), as well as reviewing, adapting, loading, and analyzing the performance of the content used by clients across their commerce platforms. The role will involve management and maintenance of digital materials including client's store banners and promotional campaigns.

The Store Operation Consultant will also need to work with relevant stakeholders both within the project team and from the client side to define and review the right KPIs for measuring the performance of the various pricing & promotion interventions (viz. price discounts, consumer vouchers etc.)

Responsibilities:

Deploy & manage the client's online portfolio pricing & promotions on an ongoing basis

Liaise with clients directly and the relevant client stakeholders to create periodic (monthly/quarterly/half-yearly etc. as applicable) deployment plans for pricing, promotions and other seller campaigns for the ecommerce business

Perform competitive benchmarking and identify best in class interventions that can be replicated for the client to drive sales growth

Establish KPIs for measuring the performance of the pricing and promotions plans, and work with the analytics team to review periodic reports and take appropriate corrective actions

Implementation of product and promotional content from the clients asset libraries

Ensures translation of assets for the needs of local markets

Translating content analytics and performance reports into meaningful recommendations to optimize site and app content on-the-fly

Works with local market teams to prioritize requirements for site and promotional content

Assess and act on content performance reports

Proactively highlighting and assessing key finding from campaign, content, and customer service reports

Work closely with campaign strategy, content management and customer service teams to integrate findings into future actions and ways of working

Manage day-to-day customer service queries and complain from customers and work closely with brands and external partners on brands/product information e.g. product ingredients, expiry date, etc.

Required:

Excellent communication skills

Strong content analytic skills

Experience working with content management systems and online platforms

Working knowledge of commerce platform and content uploading

At a minimum, a bachelors degree in business management or quantitative/technical streams

Minimum 3+ yrs of experience, preferably in digital commerce, e-commerce, digital sales or offline sales & marketing

Background in managing pricing, promotions or similar trade/marketing activities for consumer facing firms (offline or online) and/or experience on projects with similar roles

Experience in managing CPA ads (Facebook, Google, etc.)

Exceptionally strong with numbers and data

Needs to be proficient with MS Excel or similar data processing tools

Working knowledge of Google Analytics

Working knowledge of ecommerce platforms operations & content platform experience (Lazada, Shopee, Tokopedia, Amazon, etc.)

Ability to handle client discussions and manage client expectations on a day-to-day basis. The role would involve significant level of direct client connects, so the person is expected to have a good command on English and generally high degree of confidence managing interpersonal engagements

Highly organized, detail oriented, and results focused

Experience in either e-commerce (Lazada, Shopee, Tokopedia, Amazon, etc) digital commerce or sales & marketing, managing channel sales (offline or online) would be a plus

Understanding of the sales & marketing functions in a Consumer Goods/Consumer durables or related industry sectors

Keen awareness and understanding of the latest relevant digital commerce and marketing trends and happenings

Hunger to learn on the go and upskill based on team and client requirements