1.Responsibilities:
Social Commerce Strategy:
- Develop and implement a comprehensive social commerce strategy aligned with business objectives.
- Stay informed about social media and e-commerce trends to identify opportunities for growth.
- Collaborate with cross-functional teams to integrate social commerce initiatives with overall marketing efforts.
Platform Management:
- Manage and optimize social commerce platforms, including but not limited to Instagram Shopping, Facebook Shops,
and other emerging social commerce channels.
- Stay up-to-date with platform updates, features, and best practices to maximize effectiveness.
Product Integration:
- Coordinate with product teams to ensure seamless integration of products into social commerce platforms.
- Optimize product listings, descriptions, and visuals to enhance the online shopping experience.
Content Creation:
- Collaborate with content creators to develop visually appealing and engaging content for social commerce.
- Ensure that content aligns with brand guidelines and effectively communicates product features and benefits.
Community Engagement:
- Foster a sense of community among social media followers and customers.
- Respond to customer inquiries, comments, and reviews on social platforms to enhance customer satisfaction.
Performance Analysis:
- Utilize analytics tools to track and analyze the performance of social commerce efforts.
- Generate regular reports on key metrics, such as conversion rates, click-through rates, and revenue generated
through social commerce channels.
Collaboration with Influencers:
- Identify and collaborate with influencers and brand advocates to amplify social commerce efforts.
- Develop partnerships and promotional activities to increase product visibility and drive sales.
Campaign Management:
- Plan, execute, and optimize social commerce campaigns to promote products and special offers.
- Monitor and analyze the success of campaigns and adjust strategies based on performance.
2. Qualification:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in social media management, with a focus on social commerce.
- In-depth knowledge of livestreaming, social platforms and emerging trends.
- Strong analytical skills and the ability to interpret social media metrics.
- Excellent communication skills and the ability to collaborate with cross-functional teams
- Creativity and a strong understanding of visual content creation.
- Familiarity with e-commerce platforms and technologies.
