70% Influencer Marketing Development and Management:
Build influencer marketing strategy for L'Oral Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams.
Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes.
Monitor influencer online & social performance, manage and optimize cost efficiency of activities.
Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oral Group.
Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy.
30% Social Community Management:
Build social strategy frame, social channel direction, planning and define success metrics for each channel
Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams
Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations
Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners
Requirements
More than 5 years of relevant work experience in related scope of work.
Strong Digital marketing experience, particularly in the areas of Social Media, Video, Search and Digital Analytics.
Having experience in working with KOLs, social management or content creators
